Digital Bash – Customer Experience

At the Digital Bash on February 2, six industry insiders will give you practical tips for a better customer experience in your company. Sign up now for free so you don’t miss any insights!

With the large number of online stores, all points of the customer journey, from website concepts to user-friendliness and personal interactions, are becoming increasingly relevant – for both small and large companies. You will find out what you need to do to inspire and retain your customers at Digital Bash – Customer Experience! In five lectures, our lecturers will tell you which current trends there are in digital CX and UX, how you can inspire users on your website and which tools you can use to build trust and loyalty online.

And best of all: You can participate wherever you want. Whether in the office, comfortably in the home office or from the sofa – with your (mobile) device you are there.

Our program on February 2

After some introductory words by Michelle Sobek gives you Timo Bruemmer from rock&stars digital GmbH tips on how you can get up to 30 percent more conversions with an innovative website concept. He shows you how to create inspiring brand worlds using a new visual approach. These not only add value to the user in terms of content but also improve the conversion rate.

Many companies have already recognized that CX must be an important strategic priority in the coming years in order to achieve growth and retain customers. To Cressin shows you how to develop an outstanding brand and customer experience to see sustainable success. He also tells you what relevant benefits Optimizely brings.

Learn about the impact of Web3, Metaverse and NFTs on UX design and conversion rate optimization Fabian Hans. Fabian is an experience design consultant and founder of Cogniteer. He explains what current trends are affecting UX design, what we can learn from game design, and how this field will develop in the future.

We continue with the topic of personal interactions in CX. Melanie Mahr from CALLSTR and Regina Burgmayr by Tawny gives you an overview of the trends in digital customer experience. You will also learn how to use human interactions to build trust and loyalty. They also answer the question of how to analyze human emotions and how to make the right decisions when it comes to product advice.

In a time of economic uncertainty and rising consumer expectations, it is more important than ever for businesses to remain relevant to their customers. Felicity Holdgate is a Customer Experience Solution Strategist at Qualtrics and presents consumer trends for 2023. Qualtrics spoke to more than 33,000 consumers in 29 countries around the world to find out what companies need to do to earn their loyalty. Felicity will give you three key areas to focus on so you can make the right decisions this year.


  • 9:05 – 9:10: Opening Digital Bash – Customer Experience
    Michelle Sobeck | Online Marketing and Account Manager |
  • 9:10 – 9:40: 30% more conversions – How an innovative website concept creates new brand worlds and inspires users
    Timo Bruemmer | Unit Lead Marketing Concepts | rock&stars digital GmbH
  • 9:45 – 10:15: Brand loves CX
    Till Kressin | Head of Product Design & Content DEPT X Optimize
  • 10:20 – 10:50: Next Level User Experience – What current trends are affecting UX design and why we need to learn from game design
    Fabian Hans | Founder | cognitivist
  • 10:55 – 11:25: The Power of Face-to-Face: Face-to-Face Interactions in CX
    Melanie Mahr | CEO & Co-Founder | CALLSTR and Regina Burgmayr | Customer Success Manager | tawny
  • 11:30 – 12:00: Consumer Trends 2023 – the year when companies will prioritize human interaction
    Felicity Holdgate | Customer Experience Solutions Strategist | Qualtrics
  • From 12:00: diploma
    Michelle Sobeck | Online Marketing and Account Manager |

The number of participants is limited to 2,500. Secure your access now to take the multifaceted insights with you to improve the customer experience in your business. Live participation and access to recording the event is completely free for you. Be there and get your ticket now to the knowledge advantage in the digital industry with Digital Bash – Customer Experience from

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