STUDIO2RETAIL: The guide to Berlin Fashion Week / An overview of the most exciting events from Berlin’s brands and stores

Berlin (ots) –

This year, as part of Berlin Fashion Week, one thing is again in focus – making Berlin fashion tangible. Because Berlin, with all its facets, is best understood when you meet the creative talents and designers who shape and shape the city. Diversity, innovative collections, sustainable and alternative philosophies, being different – this is what Berlin stands for. The STUDIO2RETAIL initiative represents just that and was created to allow fashion enthusiasts to participate with a unique concept.

With STUDIO2RETAIL, everyone can now be part of Berlin Fashion Week for the fourth time, regardless of whether they work in the fashion industry or are just passionate about fashion. The initiative is implemented by the Fashion Council Germany, on behalf of Berlin’s Senate Department for Economy, Energy and Business, to strengthen Berlin as a fashion location in Germany and bring sustainable fashion closer to the end consumers.

Whether true Berliners, newcomers or just temporary visitors – there is always something new to discover in Berlin! This also applies to fashion retail in Berlin. The capital is known for its diverse, sustainable and unique shops, studios and brands – and STUDIO2RETAIL brings them closer to all visitors.

All participating brands and stores that organize exciting events and innovative pop-ups during Fashion Week are listed in the STUDIO2RETAIL network. Here you can get a taste of the Fashion Week atmosphere. Among others, Avenir, PLATTE.Berlin, STUDIO183 and DER BERLINER SALON will be there. Benefits such as discounts, gifts, free drinks and music await fashionistas. More information is available on the STUDIO2RETAIL website.

Senator Stephan Schwarz: “STUDIO2RETAIL is an excellent example of the uniqueness of Berlin as a fashion metropolis. Here, those interested in fashion can experience the industry’s creativity, innovative spirit and craftsmanship up close. The initiative offers designers, store operators and creative professionals a tailored opportunity for networking and presentation of a fashion that also puts strong impulses towards sustainability and inclusion. It’s great that together we could create this stage for our creative scene that everyone benefits from.”

The official STUDIO2RETAIL event calendar provides an overview of all participating stores and brands and their events that they have planned during Berlin Fashion Week. All background information, addresses and times for all events taking place as part of STUDIO2RETAIL can be found there on a daily basis. In order not to miss anything, everyone can easily sign up for the newsletter on the STUDIO2RETAIL website and see all events and information at a glance every day.

Featured events at a glance:

MISCELLANEOUS IT! – A trilogy in fashion

PLATTE is pleased to be able to invite you to the program DIVERSE IT – A Trialogue in Fashion – as part of Berlin Fashion Week. Five Berlin designers together with 5 selected talents face the challenge of designing a diverse and need-oriented look. A fashion installation and video streaming can be expected.

Date and time: Tuesday 17/01/2023 – 21/01/2023, 13:00 – 19:00

Location: PLATTE, Memhardstrasse 8, 10178 Berlin

BERLINER SALON

On the occasion of Berlin Fashion Week, DER BERLINER SALON will take place on 17-18 January 2023. As the start of Berlin Fashion Week, DER BERLINER SALON presents sustainable and quality-conscious brands in fashion and design. Since 2015, the focal point has been the group exhibition of local and national designers and manufacturers, industry experts as well as visitors and interested parties from the creative scene, business, press, procurement and media, an exceptionally curated selection of the most relevant creative talents and brands in Germany showcase.

Date and time: Tuesday-Wednesday, 17.01.2023-18.01.2023, 12:00-18:00

Location: THE BERLINER SALON, Kantstrasse 127, 10625 Berlin

Date and time: Tuesday 17/01/2023 – 21/01/2023, 13:00 – 19:00

Location: PLATTE, Memhardstrasse 8, 10178 Berlin

Tailored x THE HUMAN TOUCH

The clothing store concept is like a library for clothes. Members can borrow clothes from a curated selection, change them as often as they want, wear them as long as they want and thus always have the right outfit at hand. In this way, sustainability can immediately move into any wardrobe.

Exclusively for Berlin Fashion Week, THE HUMAN TOUCH presents a performative insight into the manufacturing process of clothes in a live sewing session from of art and heading for the street send.

Date and time: Thursday 19 January 2023 at 16.00 to 20.00

Location: Clothing store, Oranienstrasse 44, 10969 Berlin

Click here for downloads: logo & image material and press release (https://fashion-council-germany.us17.list-manage.com/track/click?u=0545cece39867de15863af151&id=16b70feef4&e=5efc93ac29)

Press contact:

press@fashion-council-germany.org
www.fashion-council-germany.org

Original content from: Fashion Council Germany, transmitted by news aktuell
Original message: https://www.presseportal.de/pm/156563/5414080

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