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Concepts between innovation and sustainability: green web, NFTs, circular experience design, storytelling for sustainable design // Interview with Yuri Szuki

Photo Philotheus Nisch

Go to the English version

“Everything has already been said just not by everyone,’ Karl Valentin once said. And some things are obviously not yet clear enough. Why else claim The Design Declare initiative (short: D!) to declare a climate emergency and commit to eight boldly worded emergency laws? Whether “Sound the Alarm”, “Bring Clients with Us”, “Educate, Accelerate” or “Amplify Voices for Change” – it’s time to act! Launched by UK creatives and agencies with support from the Design Council, the movement offers a toolkit of checklists and guides, as well as recommendations for websites and books to help you learn and get started: “Let’s go to work.”

Yes, Design Declare is also about making ourselves aware of our responsibilities and, together with our customers, partners and colleagues throughout the supply chain, the way we design every product, every service, every campaign and every solution that we bring in the world; that we Principles of sustainability and circular economy put in place to recover and reuse resources… All good, but aren’t we back to the very absolute aspiration that makes realization so difficult? How do we get the necessary competence? And argue clearly and unequivocally? Is it given the complex situation even possible? Don’t our customers simply lack the time and courage to have a single detail of our proposed solutions explained in more detail?

to storytelling high demands are made, just like ans Circular experience design. But if we consider the economic, ecological and social impacts as part of every pitch, design and production process and communicate our ideas creatively, i.e. in a fascinating and engaging way, then we can increase will and lead to positive change. We don’t solve every problem at once, but every project is an opportunity to make real progress. Easier done than said? Of course, of course: Every step counts! Is he still that small? With that in mind, enjoy reading this issue! Not that we say later: We might have wanted to, but we didn’t dare.

So get PAGE 02.2023 right away – and read it!

German version

“Everything has already been said, just not by everyone yet,” German comedian Karl Valentin once stated. And apparently, some things haven’t been said as clearly as needed either yet. Why else would Initiative Design Declare (abbreviated: D!) call for a climate emergency declaration and promise to comply with eight boldly worded emergency laws? Whether it’s “Sound the Alarm”, “Bring Customers with Us”, “Educate, Accelerate” or “Amplify Voices for Change” – it’s time to act! That’s why the movement, which was founded by British creatives and agencies with the support of the Design Council, offers a toolkit of checklists and instructions, as well as recommendations for websites and books to help acquire the necessary knowledge and get started: “Let’s go to work.”

Yes, also for Design Declare it is about being aware of our responsibility and about finding new ways – together with customers, partners and colleagues – for every product, every service, every campaign and every design solution that we bring to the world; on the implementation of principles of sustainability and circular economy to reuse and recycle resources … Well and good, but have we not thus reached the same high expectations once again, which make the realization of these goals so very difficult? How can we acquire the necessary know-how? Argue loud and clear? Is that even possible given the complex and tangled situation? Don’t our customers currently lack the time and nerve to take a closer look at just one detail in our proposed solutions?

Storytelling faces high expectations, the same as circular experience design. But if we incorporate economic, ecological and social consequences in every pitch, draft and production process and communicate our ideas creatively, which means: In a fascinating and catchy way, we can increase the will and the guide towards positive change. We don’t solve every problem at once, but every project is an opportunity to make real progress. Easier done than said? Of course: every step counts! As small as it can be. In that sense: enjoy reading this issue! Not that we will later find ourselves quoting Karl Valentin again: We would have been willing to, but didn’t dare to be allowed.

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