Interlook 2023 with a new concept › eyebizz

In the next edition in 2023, Interlook will present itself with a new concept at Messe Dortmund. According to the organizers, the new “Interlook Arena” awaits with impulses for more sales, color and design trends of the year, as well as the “Buyers’ Lounge” and a free gastronomy offer for trade visitors at the ophthalmic optics fair in February. 11 and 12.

Interlook has been the information and trading platform for the optics industry in NRW for over 10 years. Whether frames, glasses, contact lenses or accessories, whether screening or diagnostics, whether large or international brand exhibitors or new designer brands: At Messe Dortmund there is a wide range of services and products from the field of optics.

Well-known, new and international exhibitors

And the organizer of Interlook proudly reports on the exhibitors: “Known frame suppliers such as Julbo, Binde Optik, Stepper or IVKOPAL have booked their stand, as well as future-oriented independent labels and designer brands such as BO/44, Hamburg Eyewear, Neostyle or EinSten. Wöhlk Contactlensen from the Netherlands, Xavier Garcia – Eyewear Barcelona from Spain and frame manufacturer Dek Optica from Poland will be present for the first time in Dortmund. An international portfolio of exhibitors who will present the latest trend models, frames and products to visitors in February.”

Interlook concept with new offers

Not only can attractive products and services be discovered at Interlook, but the focus is also on mutual exchange with well-known brands and industry experts. To even better meet the needs of trade visitors, the fair team has expanded the fair concept to include additional services in exchange for exhibitors and visitors.

The new and exclusive 2023 is available to opticians and other buyers who will calmly review all trade fair impressions “Buyers’ Lounge” ready. It must offer an ideal retreat as well as an exclusive and free gastronomic offer during the fair.

The new one is also centrally located in the hall “Interlook Arena”, where the supporting program for the fair will take place. There are 15-minute impulse lectures on high-selling topics, newcomers and this year’s color and design trends, which will show visitors how to operate successfully in the market and increase their sales. These included, for example, a short lecture such as “Customer enthusiasm” from the Strupat agency or “Extended store counter – online integration in trade” from the online platform optik.one.

There will be new models and highlight products from newcomers and established brands Special area “New products and top models” to marvel at, including new frames, stylish accessories and practical accessories.

Extended offer in the social media channels

Further information about Interlook, updates on the program and developments regarding exhibitors and offers can be found on the trade fair channels such as the website, the digital platform or directly via the newsletter. Interlook visitors will find an expanded selection of exciting insights, fun facts and facts on the topic of ophthalmic optics on the social media channels Instagram and LinkedIn.

Tickets for the buyers and business platform at Interlook 2023 are available on the fair’s website.