PAGE Webinar »Close the Brand Gap« – NEW at the Academy! › SITE online

In our new webinar, you can learn how to unite brand values, corporate identity and customer needs, and find out how you can connect brand strategy and brand design in such a way that real added value is created in the long term. Register now!

The brand strategy is well thought out – the design is independent and differentiating. And yet: The result will not work on the market. For example, because the focus of the brand design has been shifted from positioning. Or because the company lacks the skills to anchor the purpose permanently and inspiringly in design and communication, even after implementation. Or because the customers’ interests are not sufficiently taken into account in positioning and design. Brand gaps occur when brand strategy and brand design are not effectively linked.

Brand Design & Strategy: This is what you learn as a participant

In the PAGE webinar “Close the Brand Gap”, Christian Prill and Bettina Knoth enable participants to develop and manage brands in a targeted, coherent and meaningful way. In three sprints, they watch with you from the perspectives Purpose, culture and customers on the neuralgic points i Interconnection of brand design and brand strategy lead to sustainable value creation. Descriptive worst-case and best-practice examples serve as a slide, toolkit aids independent use.

Who is »Close the Brand Gap« aimed at?

The interaction between creative strategist and strategically thinking designer makes the webinar and the brand building principles conveyed in it particularly valuable – for designers, agency owners and stakeholders from design and brand management, for brand owners in medium-sized companies and start-ups.

  • The PAGE webinar »Close the Brand Gap« takes place on 21 April 2023 from 9:00 a.m. to 5:00 p.mr (lunch break from 12:30 to 13:30) via Zoom and Miro and allows enough time for inquiries and preliminary questions.
  • In it Participation fee of 860 euros (plus statutory VAT) includes the presentation documents for personal follow-up on the content.
  • The webinar is limited to 20 people! So hurry up and secure one of the coveted places at www.page-online.de/academy.

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Strategy & Design: This is how the sprints are divided

  1. Purpose & Design “Meaning” that creates value. Purpose and social responsibility – how relevant are they to brand strength and value creation? You will learn how to identify the relevant purpose of a brand, what level of flight it needs and how design can become its catalyst.
  2. Identity & CultureA “we” that creates identity. Getting people excited about your own business is increasingly important in times of skilled labor shortages. Together you will discover the possibilities for brand strategy and brand design for an attractive employer brand. You learn to develop measures and formats for an identity-forming corporate culture.
  3. Customer perspective and brand experience design Customer centricity that creates value. How do customers see and experience the company, the brand, the products and services? What influences and motives lead to purchase and recommendation? You will learn the implications of this for brand strategy and brand design, and how you can contribute to sustainable alliances between customers and brands.

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These coaches will guide you through the webinar

Bettina Knoth, owner and multiple award-winning creative director of the branding and innovation hub Labstract and former board spokeswoman for the German designer club, and Christian Prill, managing director of STRAT FWD GmbH and board member of the brand club, will guide you through the sprints. He draws on more than 20 years of professional experience, including as a partner in the brand agency FACTOR.

Trainers for the webinar Close the brand gap: Bettina Knoth and Christian PrillImage: Tommy Hetzel

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If you have any questions about one of our seminars or about your registration, please contact us

Magdalena Lezon
PAGE Academy

Email: academy(at)page-online.de
Telephone: +49 (731) 88005 – 4482

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