The brand agency Lingner Marketing from the central Franconian city of Fürth has good reason to rejoice these days: three of their excellently designed campaigns have been awarded the German Design Award 2023. “We are very proud that we could once again prevail in this hotly contested competition ,” says agency manager Sibylle Lingner happily. “We have thus proven that in addition to building and expanding brands, we can also successfully implement design, which is essential for brand management. Together with our customers, we are very happy about this success.”
The award-winning projects are the brand design of the AMPERFIED product brand newly created by Heidelberg Druckmaschinen AG (HEIDELBERG), a social media campaign for the football club SPVGG GREUTHER FÜRTH and an umbrella brand campaign for VITAKRAFT, a traditional brand company in the pet industry. The latter two were only awarded the recognized German Brand Award in the middle of the year.
“Special Mention” for Amperfied brand launch in the category – Outstanding Communication Design – Corporate Identity
Under the strong umbrella brand HEIDELBERG, the newly created product market Amperfied focuses on the growth markets for electromobility and energy management. Lingner Marketing was tasked with giving shape to the new brand. From the brand workshop to the naming to the complete brand design, the agency provided everything from a single source. The modern company design, which creates a smart connection to the tradition of HEIDELBERG as a technology company, runs like a red thread through all initiatives. The central element is a user-centric website with appealing images and videos. Not only the usual business cards were realized for the office equipment, but numerous products. From the professional corporate wear to a variety of office equipment to the umbrella, everything is consistent and presents a coherent image to the outside world.
“Special Mention” for SPVGG GREUTHER FÜRTH – Digital campaign “Film & Fernsehen” in the category – Outstanding communication design – Integrated campaigns and advertising
Lingner Marketing developed a particularly emotional campaign for the Franconian football club SPVGG GREUTHER FÜRTH during the challenging Corona period without spectators in the stadiums. It must convey closeness to the players, arouse pride in the fans, show the whole range of missing emotions and
fueling the hope that the sense of achievement “climbs up”. To this end, the agency made the football matches a weekly television ritual and created various attractive motifs in allusions to well-known series. In this way, she created a real “shamrock original” between all Netflix series, movies and TV series, which fans could identify with in a special way.
“Special Mention” for the VITAKRAFT umbrella brand campaign in the category – Excellent communication design – Integrated campaigns and advertising
The intimate relationship between pet owners and their beloved pets is the focus of the umbrella brand campaign for VITAKRAFT designed by Lingner, which played out across media across all channels. Based on the brand message “Aus Liebe”, the agency developed the central idea of interpreting the happiness that arises from the bond between people and their pets in all its facets, in a modern and contemporary way. Lingner Marketing skilfully poured these considerations into online initiatives, TV spots, social media posts and point-of-sale activities, creating a cohesive 360-degree campaign that emotionally connects the VITAKRAFT brand with everyday moments of happiness with pets.
About the German Design Award
The German Design Award celebrates its anniversary this year: It has been awarded by the German Design Council, one of the world’s leading competence centers for communication and brand management in design, for ten years now.
All nominated or submitted projects must meet the strict requirements of a top-class expert jury. Among other things, properties such as the overall concept, design quality, degree of innovation, brand value and branding play a big role. Only solutions that are convincing across the board can secure one of the coveted awards.
Those interested can find more information at: www.lingner.de