Media release: Stay KooooK app wins German Design Award 2023

SV Gruppen

The Stay KooooK app received the German Design Award 2023

The new, young brand from SV Group takes first place in the category Special Mention for Excellent Communications Design with its innovative app.

Dübendorf, December 15, 2022 – The Stay KooooK brand is an internal development of SV Hotel, the hotel division of the Swiss catering and hotel management company SV Group. The young, tech-savvy extended stay brand Stay KooooK. The successful newcomer has now been awarded the coveted German Design Award for the smart guest platform. The Stay KooooK app makes it easy for travelers to customize their stay according to their own ideas – and thus not only review the guest journey, but actively help shape it. The Special Mention in the Excellent Communications Design category recognizes the future-oriented design of the app as well as the intuitive operation and the wide range of possible applications for users. In this way, guests can find out about the hotel and the surrounding area, get in touch with the host on site and check in without contact. Thanks to the IoT-based digital key, the app can also be used to open the hotel room without a key.

Bo KooooK – just like at home, only in a foreign city

The multiple award-winning Stay KooooK concept is based on smartly planned, fully equipped studios in an urban environment, hotel-like services and digital gimmicks. In this way, the young brand combines the advantages of ordinary forms of accommodation – from hostels and co-living to serviced apartments. Thanks to the personal host approach, guests always have a contact person on site – in person and digitally. Because planning, booking, checking in or finding experiences on the spot works very intuitively with Stay KooooK via the app. This guarantees maximum freedom of choice. The local host team can thus concentrate on the well-being of the guests, who will find plenty of space to get to know each other, work or relax in the common area of ​​the Apartment. Modern and simple in design, Stay KooooK also makes no compromises when it comes to living: thanks to the innovative housing element “The Roller Coaster”which is used in all studios, 20 square meters not only provides space for a bed, table and chair, but also for a kitchen, cupboard, washing machine and whatever else is needed.

Successful right from the start: The internal development of SV Group goes into series production

With the upcoming two Stay KooooK hotels in Bern and the upcoming new openings in Nuremberg, Leipzig, Munich, Geneva and Hamburg in 2023 and 2024, the mother ship SV Hotel continues its expansion course with the award-winning Stay KooooK concept. The gastronomy and hotel management group is expanding the portfolio of the self-developed brand to seven houses by 2025. Investors see great potential in Stay KooooK, which is why additional houses in premium locations are already being planned.

German Design Award 2023 – the award of the “German Design Council”

With a worldwide spectrum and international appeal, the German Design Award is one of the most respected awards in the design landscape across all sectors. Since 2012, the jury has identified relevant design trends, presented them to a wide public and awarded them prizes. In order to adequately reflect the diversity of design culture, the German Design Award is divided into the segments “Excellent Product Design”, “Excellent Communications Design” and “Excellent Architecture”. These cover all areas of daily life. In each of these award categories, the awards “Gold”, “Winner” and “Special Mention” are awarded. Since 1953, the “German Design Council” has been the world’s leading competence center for communication and knowledge transfer within design, branding and innovation. With international offers, promotion of young talent and memberships, he is part of the global design community; it connects design and brand experts, promotes discourse and provides an important boost to the global economy. Its membership currently includes more than 350 companies.

Image copyright SV Group

Über SV Hotel
SV Hotel gehört zur Gastronomie- und Hotelmanagement-Gruppe SV Group mit Sitz in Dübendorf bei Zürich. SV Hotel betreibt als Franchisenehmerin Hotels der Marriott-Marken Courtyard, Residence Inn, Renaissance und Moxy in der Schweiz und in Deutschland. Neu gehört Hyatt Centric mit einem ersten Haus in Hamburg zum Portfolio. Zum Hotelangebot gehören weiter die eigene mehrfach ausgezeichnete Marke Stay KooooK und die Hotels La Pergola in Bern und Amaris in Olten, Schweiz. Die SV Group beschäftigt im DACH Raum rund 6'400 Mitarbeitende. 
Über Stay KooooK
Stay KooooK ist die mehrfach preisgekrönte Eigenentwicklung der Hotel-Sparte der SV Group. Das Konzept: Mit smart geplanten, voll ausgestatteten Studios in urbaner Umgebung und Hotel-ähnlichen Services vereint Stay KooooK die Vorzüge der gängigen Übernachtungsformen, vom Hostel über Co-Living bis zum Serviced Apartment. So haben die Gäste dank des persönlichen Hosting-Ansatzes etwa immer einen Freund vor Ort – persönlich oder digital. Das Planen, Buchen, Einchecken oder Erlebnisse vor Ort finden funktioniert digital und ganz intuitiv via App. Das garantiert maximale Entscheidungsfreiheit, während das ortskundige Hosting-Team sich voll auf das Wohlgefühl der Gäste konzentrieren kann, die im Gemeinschaftsbereich The Flat reichlich Raum zum Kennenlernen, Arbeiten oder Entspannen finden. Modern und schnörkellos im Design macht Stay KooooK auch beim Wohnen keine Kompromisse: durch das innovative Wohnelement «The Slide», das in allen Studios zum Einsatz kommt, bieten 20 Quadratmeter hier nicht mehr nur Platz für Bett, Tisch und Stuhl, sondern gleich auch für Küche, Wandschrank, Waschmaschine und was sonst noch so gebraucht wird.
Salome Ramseier, Memphispark, Wallisellenstrasse 57, CH-8600 Dübendorf
T: +41 79 254 53 12, E: 
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