Pharrell Williams is convinced that the potential knows Web 3.0 and NFTs will revolutionize the music industry. His move to Doodles paves the way for a new era where blockchain technologies and the music industry will continue to merge. Columbia Recordspart of the sheet music Sony Musicand Williams cancels an album called Doodles Volume 1 on. What sounds like a Bravohits compilation from the 2000s could soon become Doodles’ new flagship.
The NFT project Doodles in the fast lane
Doodles is an example of an NFT project that has evolved from the Web3 community and is growing into a brand. In addition to the collaboration with Williams, the project has already brought other partners on board: Mit Shopify Doodles have already brought merchandise to the masses. In addition, the NFT project was able to support Julian Holguin, former Senior Vice President at billboard, win over as CEO. With it, Doodles aims to realize its vision: to build the largest and most popular Web3 media brand worldwide, bridging the gap between mainstream consumers, culture and entertainment.
The project started similar to the NFT series of colorful, collectable cat pictures: the CryptoKitties. Doodles is a community driven collectors project featuring artwork by Scott Martin, Jordan Castro and Evan Keast. The majority of the founders were already involved in the colorful cat pictures. The 10,000 Doodles come in many different colours, functions and sizes. The entire ecosystem is basically a decentralized autonomous organization (DAO). Each holder of an NFT has influence over what that DAO implements. A Doodle NFT stands for one vote.
Pharrell Williams: Happy for the Doodles team
On June 22, Doodles announced their collaboration with the “Happy” singer at an event that coincided with the big NFT conference in New York City. On the main stage of the renowned Palladium Theatre, Williams addressed the enthusiastic Doodles fan base.
I’m a big fan of the brand. We will start from the core community and take Doodles to new heights.
Columbia Records announces the album Doodles Vol.1
One of Williams’ first steps as part of the Doodles team is to produce a new album. This is to be released in association with Columbia Records.
Important artists will be featured on the album. Doodle’s founder Burnt toast, aka Scott Martin, wants to release a limited edition of visuals and cover art and bring it to the blockchain. The songs on the album will be streamed worldwide and sold exclusively as NFT for the first time.
“We are thrilled to work with Pharrell to advance Doodles and blockchain-based media. Pharrell is one of the greatest creators of art, entertainment and culture in history. His vision and passion for the Doodles brand will be manifested in our animated content, music, IRL and product experiences. The first collaboration with Columbia Records will give everyone a taste of what to expect in the future,” said Julian Holguin, CEO of Doodles.
In the meantime, you can already experience the symbiosis between William’s music and the colorful world of Doodles in the recently released trailer for Doodles 2:
Fund injection for doodles
Furthermore, the company announced a capital increase around the colorful collection cards. For this, the founders could use the venture capital fund Seven Seven Six win over. “We are raising capital from significant partners who share common values and inspire us to transform the next digital frontier in entertainment. The partnership with 776 is very intentional and has been carefully put together over the last few months,” says Julian Holguin.
It remains to be seen whether the decentralized NFT project will continue to be organized as a DAO with this much capital available. “A DAO is an umbrella term, and the DAO is not equal to the DAO. Nevertheless, it should ultimately depict a classical enterprise structure on the blockchain. But the bigger and financially stronger the DAO is, the more difficult the decentralized management is. Because the core idea is, that all members are equally involved in determining the capital,” says Moritz Draht, DAO expert at BTC-ECHO.
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