Binance shut down on November 15th Twitter The CR7 Christian Ronaldo NFT Collection. This is part of the multi-year partnership with Christian Ronaldo that was announced in June.
The launch is accompanied by a global marketing campaign centered around star soccer player Christian Ronaldo and aims to familiarize its numerous fans with the crypto space via NFTs. According to Binance Co-Founder and Chief Marketing Officer He Yi, Binance wants to establish itself as a Web3 infrastructure service provider in the sports industry.
Atmosphere in the stands: Ronaldo and Binance, the dream couple?
What do Binance and Christian Ronaldo have in common? Almost everyone knows the names in the crypto space or in the football world. Now let’s take a quick look at the auditorium – the communities.
The mood in the Binance community is positive to euphoric. Many comments on Binance’s Twitter channel celebrate the launch and comment on the crypto slang phrase #buildl, which has become increasingly popular recently. “Buildl” means the preparation for the next bull run during the ongoing crypto winter, true to the football motto: After the game is before the game.
The effectively staged short video in the post has been played over 390,000 times on the Binance Twitter account as of November 16. With over 12,000 likes and around 1,9,000 retweets, it has received a huge response from the community.
The video has an even more impressive reach Christian Ronaldo’s Twitter account triggered. With about 2.7 million views (as of November 16) and more than 111,000 likes and almost 13,000 retweets, the message in Ronaldo’s community has so far attracted about 5 to 6 times Binance’s attention.
However, the reactions here are not quite so positive. An indication of the potential that lies dormant in the mass adoption of NFTs in sports as this high revenue industry continues to open up to NFTs and Web3.
Soccer star Christian Ronaldo’s exclusive NFT collection will be available on the Binance NFT Marketplace starting Friday, November 18 at 10:00 GMT. The NFTs aim to represent iconic moments throughout Ronaldo’s career.
There will be a total of seven animated Ronaldo figures with – as is often the case – different levels of rarity: Super Super Rare (SSR), Super Rare (SR), Rare (R) and Normal (N). Each rarity level has different percs such as personal messages and autographs from Ronaldo, access to future CR7 NFT drops, mystery boxes and giveaways with signed merchandise and other prizes.
A total of 45 of the most valuable NFTs, 4 SSRs and 40 SRs will be auctioned to the highest bidders on Binance for 24 hours. Prices start at BUSD 10,000 for the SSRs and BUSD 1,700 for the SRs. The remaining 6,600 NFTs (600 Rs and 6,000 Ns) are offered by Binance from 77 BUSD for the Ns.
According to Binance, if you are a new customer of Binance and register with the referral ID “RONALDO”, you will receive a surprise.
Well played Binance
Once again, Binance proves to be a smart player with strategically well-placed moves.
The timing of the launch of the Christian Ronaldo NFT collection for the start of the upcoming 2022 World Cup on November 21 could hardly have been chosen better.
If the score for Binance is correct at the end of the launch, many other players in sports are likely to follow on Web3. Unlike the much-noticed Superbowl ad from FTX and Crypto.com this year, a real sports-relevant Web3 use case is demonstrated here in a media-effective way around the world.
Thus, Binance will further consolidate and expand its position as a leading blockchain ecosystem and crypto provider.
More gaming fun again with Ronaldo’s NFT collection in the crypto space?
After recent breaches in the crypto game by the likes of FTX and Luna, the launch of the Christian Ronaldo NFT collection could bring some fun back to the crypto playing field. This move could also have a positive effect on the price of BNB, the native token of the Binance Smart Chain, as well as Binance’s overall lineup.
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