14-11-2022 Those who promise brand decision makers dream Metaverse successes – they are lying. Only Apple will even define the market in a few years. In the video podcast, German-Taiwanese tech blogger Sascha Pallenberg not only pours heavily into the NFT and blockchain scene.
“Anyone who says they run a Metaverse today is lying. Anyone who says Web 3 is decentralized is lying. Anyone who says NTFs are about art, not digital rip-offs, is lying. “ Sasha Pallenberg
the well-known and opinionated tech blogger (he currently blogs at Metacheles
) has a clear stance on the sow, which is currently being run through the marketing and tech columns across all channels.
And we’ve all seen this sow, he complains: “Except that since Ultima Online – i.e. since 1997 – already has Metaverses and still today, almost 20 years after its launch, Second Life 200,000 daily active users.” The technology expert who currently serves as the Chief Awareness Officer at the learning platform Aware works together with the iBusiness publisher Joachim Graf Some: “Right now Metaverse is nothing more or nothing less than a freshly brewed Second Life, with childish graphics and an armada of Web3, crypto and NFT prophets.”
For a functioning metaverse, there is a lack of network capacity, hardware capacity, and application benefits. The promises made by Metaverse agencies and vendors aren’t worth the pixels they come up with.
But the central problem with the metaverse is twofold:
- On the one hand, there are the many existing MMORPG, 3D and VR platforms – from World of Warcraft not networked before Second Life and won’t be for the next few years. The integrative “meta” idea is opposed to the financial interests of the platform operator: Google Facebook or Microsoft will make the devil and free users from their walled gardens into an open system landscape.
- And on the other hand, all the immersive real-time worlds that currently exist are not transferred to the most important end device – the smartphone. The server infrastructure is lacking for the amount of data. It cannot be played out to millions of users in real time. And there are no VR glasses that can show the world in real time in the required minimum 4k resolution.
Pallenberg argues: “The technology to power the Metaverse just doesn’t exist. Not today, not tomorrow, and not in this decade.”
That is what Sascha Pallenberg predicts in the video podcast “Apple’s glasses don’t just roll up the AR market, they define it” will be when the apple glasses arrive. A thesis that Joachim Graf contradicts. But Pallenberg is sure: laying a digital layer full of information about the real world and thanks to a knowledge graph and the personal data that people then provide can be used to create the appropriate context. The advantage in contrast to metaverse dreams: It requires less performance in the backend, less cloud/network infrastructures and simpler hardware for the users.
The two agree on the to-do list for decision-makers at brands and digital companies: Keep an eye on technical developments, take a personal look at them every two to three years – and in the meantime, don’t throw budgets at Metaverse preachers.