Consulting and execution under one roof: UX/UI design and product development agency COBE joins Etribes Group

HAMBURG & MUNICH, Germany & OSIJEK, Croatia –

To be successful, digital projects need a solid strategic foundation and secure implementation capabilities. The best results are usually obtained when both come from the same place. With its constantly growing range of services, Etribes ( is able to offer just that. With the integration of the UX/UI design and product development agency COBE ( into Etribes Group, the digital consultancy has expanded its implementation expertise in the areas of UX/UI design, service design, web and mobile development increased significantly. Together, COBE and Etribes are even more attractive for DAX companies and German medium-sized companies. Etribes Group* generates a turnover of over 35 million euros and employs around 300 people.

This press release contains multimedia content. See the full announcement here:

Felix van de Sand, CEO COBE, Fabian J. Fischer, CEO of Etribes Group, and Daniel Wagner, also CEO COBE (from left to right) are delighted that both companies have merged. (Photo: Business Wire)

“Our vision is to become the first choice for digital business,” says Fabian J. Fischer, CEO of Etribes Group. “We are guided by our firm conviction that the best management consultants are entrepreneurs. As part of our mission, we are now joining forces with COBE to form an ambitious team of creative, talented people who share the same approach.”

“From concept to code”: COBE sets new standards in digital product development

For UX/UI design and web and mobile development, a number of well-known brands such as BMW, Rewe and Vodafone trust the COBE team around CEOs Felix van de Sand, Daniel Wagner, Ines Ivokovic and Felix Menzel. “COBE has proven its ability to capture customer needs and translate them into compelling digital products,” explains Fabian J. Fischer, “and in doing so has repeatedly set new standards in UX/UI design and digital product development.” A particularly apt example for COBE’s achievements, he names the spin-off Kickbase (, a popular soccer management app.

“The digital user experience has a decisive impact on the overall brand experience,” says Felix van de Sand, CEO of COBE. “We took this insight as the basis for our work at COBE and a unique concept-to-code design and development approach. Speaking of working with Etribes, he adds: “With its existing design team, Etribes has world-class capabilities that complement our existing service offer perfect. In addition, we share the same entrepreneurial spirit. as we disrupt the industry, learn from each other and grow together to achieve bigger and more meaningful things.”

Etribes Group: a powerhouse for digitization

With COBE, Etribes made a conscious decision to integrate an internationally recognized technology company to create an even broader range and become a one-stop shop for strategy, UX/UI design, service design and product development. As part of the Etribes Group, COBE can support even more customers with its technological know-how and development power and develop sustainably successful services and products; COBE’s 50-strong development team in Croatia will play a key role in this.

With this expansion, Etribes Group follows its strategy of becoming the leading implementation-oriented consulting company capable of acting as a digitization powerhouse for its clients. After acquiring Pacemakers Digital Ventures in the summer of 2021 and Orbit, one of the leading corporate venture builders, in July 2022, the company is writing the third chapter in the group’s M&A history since 2021, when COBE joined Etribes.

About Etribes Group:

Etribes Group defines the next generation of digital consulting with a focus on digital strategy, e-commerce, venture building and product development. The company has locations in Hamburg, Munich, Berlin and Osijek (Croatia). The customer spectrum ranges from German medium-sized companies to DAX. With more than 300 digital talents, the company drives transformation and growth for many global brands and market leaders such as Henkel, Knauf, ArtBasel, DB Schenker, Zooplus and RB Leipzig. The company has developed more than 200 digital business models and launched more than 20 digital business units. Together, these successful digital initiatives generate an annual turnover of more than 6 billion euros.

About COBE:

COBE ( is a specialist in UI/UX design and software development with around 90 full-time employees spread over Munich and Osijek (Croatia). Since its founding in 2012, COBE – Creators Of Beautiful Experiences – has supported a range of corporate clients from ProSiebenSat.1 and Vodafone to Bosch, BMW and REWE in the development of digital products that combine a user-centered design approach with custom-developed, brand-specific UX Identity Methods (UXi).

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Source: Business Wire

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