Intuitive design for automotive production systems

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Intuitive design for automotive production systems

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“It’s self-explanatory”: The phrase is often used – but how can systems actually be designed intuitively? UX expert Daniela Panzenböck from BMW gives a lecture about this at Smart Factory Day.

Intuitive operation is particularly important in an industrial environment – to motivate employees and work efficiently.

(Image: Harry Zdera/BMW)

Apple didn’t get success because of their good tutorials. The units can be operated intuitively. However, this design is not only relevant to end customers. The “user experience” is particularly important in the industrial environment.

Daniela Panzenböck explains what this means concretely in car production. She is responsible for the area of ​​user experience design for the digitization of the BMW Group’s production system.

Daniela Panzenböck is responsible for the User Experience Design department for the digitization of the BMW Group's production system.
Daniela Panzenböck is responsible for the User Experience Design department for the digitization of the BMW Group’s production system.

(Image: BMW)

“If we develop digital solutions for users on the shop floor that support them optimally in their context of use and are intuitive and smart to use, then we increase acceptance and employee motivation and at the same time increase efficiency for the business,” she describes her approach. in advance.

She goes into detail on October 20 at the Smart Factory Day at Porsche in Leipzig. Then it is about how user-centred design methods can be used structurally for the production system – and how success can be measured. Daniela Panzenböck brings practical examples from everyday production on the shop floor at BMW.

Factory tour at Porsche Leipzig and networking evening

The event begins on October 19 with two exclusive factory tours of the Porsche production facility in Leipzig. On the networking evening, there is also time for personal exchange over the roofs of Leipzig. All information about the event is available on the Smart Factory Day event website.

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