Polestar has also called for the international Polestar Design Contest in 2022. Three designers from Germany have been shortlisted and will be allowed to present their works to the jury in the Polestar Design Department, led by Maximilian Missoni, Head of Design at Polestar. In the student category, Gregor Stober and Lukas Wenzhöfer, students at the Faculty of Design at Pforzheim University, convinced the jury with their design. Ben Asztalos, a designer from Hungary who has lived and worked in Germany for four years, made the list of professional designers.
All three were tasked with designing a Polestar that diverged from the classic, consumptive performance concept of the 20th century. At the same time, he had to visualize a form of “performance”. The vehicle is intended to present a forward-looking technological solution that takes into account the idea of sustainability. The designs didn’t necessarily have to be a car, but they had to embody the spirit of Polestar.
Maximilian Missoni, Head of Design at Polestar, categorizes the design competition for the participants as follows: “It is a unique opportunity for any designer to have a design presented on the world stage in the same way as one of Polestar’s concept cars. We want to encourage, support and stage innovative design and the people who make it happen.” One was surprised by the number of submissions that managed to capture the essence of the brand, as Juan Pablo Bernal, Interior Design Manager at Polestar, explains.
Student Gregor Stober tried his hand at a Formula E racing car. He justifies the focus on this vehicle by saying that “I’m heading towards a time when vehicles will initially be electric and semi-autonomous, and in a few years fully autonomous. The driving experience would then be similar to a bus or train ride, that is, rather numb.” He makes it clear, however, that precisely this emotionality must not be lost. “Neither in normal passenger cars nor in electric racing, where the most important thing will be to pack as much battery capacity as possible with as little weight as possible”Stober concludes.
Lukas Wenzhöfer, who also made the 2025 shortlist with his design of a user-friendly electric motorcycle concept, says: “Electric mobility is increasingly becoming a rational decision. But to convince our society of the mobility revolution, emotional solutions for sustainability are needed, because performance and environmental protection are not mutually exclusive.”
The professional designer also focuses on the keywords efficiency, emotionality and sustainability in his concept. Which for him are not contradictions in the field of mobility. He says about this: “All over the world, traditional categories like horsepower or acceleration are becoming increasingly obsolete. However, performance is not necessarily about power, acceleration or speed. It’s about doing something above average. In the electric age, it’s no longer the strongest and fastest cars that embody performance, but those that can go the furthest on a single battery charge.”
The three designers from Germany and the students and professional designers from the other participating countries who were shortlisted with their designs now have the opportunity to further develop their designs into digital models and will be supported by members of Polestar’s design team who are coached and receive additional support with digital modeling. The finalists will be announced on 1 November. The two winning interior and exterior designs will be selected on November 11 and are expected to be presented as a 1:1 model at Polestar’s stand at the Auto Shanghai Motor Show in April 2023.
Source: Polestar – press release