The shortlist is a pre-selection of the best, from which the jury in the Polestar Design Department, led by Maximilian Missoni, Head of Design at Polestar, selects the winners. In 2022, a Polestar was to be designed that would move away from the classic, consumptive performance concept of the 20th century, but still visualize the concept of “performance”. Important: The vehicle must contain a forward-looking technological solution that takes sustainability into account. It doesn’t necessarily have to be a car, but the products must reflect the Polestar spirit. Maximilian Missoni, Head of Design at Polestar, explains:
“It is a unique opportunity for any designer to have a design presented on the world stage in the same way as one of Polestar’s concept cars. We want to encourage, support and stage innovative design and the people who make it happen.”
Juan Pablo Bernal, Interior Design Manager at Polestar, added that the jury was surprised by the number of submissions which also managed to capture the essence of the brand. Gregor Stober and Lukas Wenzhöfer, both made it in the student category when they studied at the Faculty of Design at Pforzheim University. Pforzheim is known as a training ground for transport design. The design by Ben Asztalos, a designer from Hungary who has lived and worked in Germany for four years, won the professional designers.
Lukas Wenzhöfer designed a flat but very sporty electric motorcycle concept and explained:
“Electric mobility is increasingly becoming a rational decision. But to convince our society of the mobility revolution, emotional solutions for sustainability are needed, because performance and environmental protection are not mutually exclusive.”
Gregor Stober designed an electric racing car and pointed out that motorsport could also lose its emotions with bot racing:
“The driving experience would then be similar to a bus or train ride, i.e. rather numb.”
This emotionality must not be lost, which is why he tried to combine as little weight as possible with as much battery capacity as possible in his racer – and in an emotional way.
The professional design by Ben Asztalos also clearly focused on efficiency, emotionality and sustainability:
“All over the world, traditional categories like horsepower or acceleration are becoming increasingly obsolete. However, performance is not necessarily about power, acceleration or speed. It’s about doing something above average. In the electric age, it’s no longer the strongest and fastest cars that embody performance, but those that can go the furthest on a single battery charge.”
He designed a modern interpretation of a bubble car, encapsulating fighter aircraft and efficiency in one form.
All nominated participants will now have the opportunity to develop their designs into digital models and will be coached by members of Polestar’s design team. You get additional help with digital modelling. The finalists will be announced on 1 November. The two winning interior and exterior designs will be selected on November 11 and are expected to be presented as a 1:1 model at Polestar’s stand at the Auto Shanghai Motor Show in April 2023.
What does it mean?
For Polestar, the design competition is an image booster and a source of ideas at the same time: because people still like to look for concepts outside the car and open new horizons for themselves (and thus subliminally for customers). And finds new design themes that could suit the brand.