Tracy Trachsler is the conductor of Zug Crypto Valley


Tracy Trachsler (29) has been in the crypto industry for four years. “The blockchain will change our lives,” she is convinced.

She is the conductor of Zug Crypto Valley: Tracy Trachsler (29) holds the title of CEO at Crypto Valley Labs (CV Labs), a coworking office right next to the Zug train station. It’s in the heart of the elusive Crypto Valley. An ecosystem of nearly 1200 blockchain companies that has spanned the central Swiss Alps to Liechtenstein since its creation in 2015.

“We are the focal point of the scene. With us, the threads are connected,” says Trachsler. The Swiss-American dual citizen has been with CV Labs for two years. Since then, she has had her hands in everything. Organize workshops, connect people who run coworking offices in Zug, Cape Town (South Africa), Berlin and Vaduz. And she also organizes events at the same time – at international conferences such as the World Economic Forum in Davos. “16- or 18-hour days happen. But it doesn’t bother me,’ she says. “I like the startup feeling.”

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