It feels like forever since Apple unleashed euphoric storms of enthusiasm in the fan base with the announcement of a new iPhone. Since the launch of the iPhone 12, the manufacturer has apparently only done rudimentary model maintenance. You need to look for differences between iPhone 12, iPhone 13 and iPhone 14 with a magnifying glass. In the case of the Pro models, the technical and optical leaps are slightly greater, but here too it is not enough for a revolution. Has Apple shot its creative powder?
Apple expert and Bloomberg journalist Mark Gurman doesn’t see it that way and expects a major iPhone upgrade in the coming year. As the industry insider summarizes in its current newsletter, since the iPhone 6, Apple has regularly stuck with a design for three years before the next big leap awaits. If this pattern continues, the iPhone 15 could bring a breath of fresh air to the premium California manufacturer’s range of smartphones. Gurman even has the first ideas about where the journey of the Cupertino 2023 mobile could go.
New design with USB-C connector?
Industry professionals speculate that Apple is linking the launch of a fundamentally new design with the introduction of the USB-C port as a charging and data connector. Due to legal requirements in the EU, sooner or later the manufacturer must say goodbye to its proprietary Lightning format and support the universally applicable USB-C standard. Such a move would be best sold in the wake of a major redesign of the device.
Gurman suspects another major innovation within the Pro models – and predicts the end of the iPhone Pro Max. According to the expert, Apple’s gigantic mobile phone may give way to a new iPhone 15 Ultra in the coming year. Technically, this would match the new Apple Watch Ultra. With this renaming, Apple also wanted to differentiate its most expensive mobile phone model more clearly from the regular iPhone Pro. That way, the company could market it as a stand-alone flagship that differs from the Pro model not only in size, but also in additional features. At this point, however, it is only speculation. What Apple fans can really expect in 2023 is still unclear.