SHANGHAI, Oct. 1 /PRNewswire/ —
The innovative smartphone brand celebrates cutting-edge technology in its latest flagship with a unique approach to engagement
Global smartphone manufacturer Infinix today announced the launch of the new ZERO ULTRA smartphone – its most powerful flagship to date with 180W Thunder Charge technology – as well as a limited edition space-themed XBOY EXPLORER NFT collection. The introduction of innovative NFTs celebrates humanity’s desire to explore new frontiers of both the universe and the Metaverse. Infinix’s NFT collection will be available through a raffle that users can enter by purchasing a device or via social media.
“With the launch of ZERO ULTRA, we are pushing the boundaries. This flagship smartphone offers industry-leading specifications that enable young people to explore the world. Our goal is to incorporate this spirit of exploration into the development of mobile phones and bring to market super-fast charging technology that provides users with the best possible experience. At the same time, we introduce innovative NFT marketing strategies to provide users with an exciting digital experience. The XBOY EXPLORER NFTs tie all these exciting developments together,” said Skye Chen, Head of Global Public Relation at Infinix Mobility.
“The transformation of Web3 is of increasing interest to younger generations, in a digital world that explores the combination of technology and art. NFTs are a trending tool that brands can leverage to increase brand awareness and user engagement. The NFT collection is designed to help Infinix create a unique digital experience for users as the brand explores innovative new communication strategies to lead a new trend in the mobile technology industry,” said Eric, founder of Cluster3 NFT Labs, responsible for the design of the NFT- space themed collection.
About XBOY EXPLORER NFTs
The XBOY EXPLORER NFT collection celebrates humanity’s spirit of exploration in outer space, featuring a team of five explorers hailing from different planets in our solar system. Each character is equipped with abilities that represent the key technological achievements of Infinix’s ZERO ULTRA smartphone.
The five XBOY EXPLORER figures are: FLASH from Venus with 180W Thunder Charge representing the super power of ZERO ULTRA, MIRROR from Jupiter with a 3D waterfall display, VISION from Mercury with a 200MP camera, WISESTAR from Mars with a 6nm 5G processor and CHIC from Saturn with a very stylish look. FLASH, with its world-first 180W Thunder Charge, is the super rare NFT special edition of the collection.
Upon purchase of the Infinix ZERO ULTRA, users will receive an NFT raffle card that provides an opportunity to win an animated NFT by scanning the QR code. Alternatively, fans can participate in the “Explore NFT stories with Infinix” campaign through Infinix Facebook channels (https://www.facebook.com/InfinixMobile). They will have the opportunity to win an NFT by sharing their favorite Share XBOY EXPLORER characters on their own social media and explaining why it is their favorite character. The fans with the most interactions among their posts as well as the users selected by the official Infinix account will win the limited NFTs. The FLASH special edition will be sold at 2% of the participants raffle.
Using NFTs and Web 3.0 for a unique digital brand experience
The release of the NFT collection will be Infinix’s first step into the Web3 marketing space. As the world moves towards Web3, Infinix offers users a unique digital experience through the unique XBOY EXPLORER NFT collection to promote ZERO ULTRA in a fun and exciting way.
Infinix actively researches new trends in Metaverse. By blending the attributes of its physical products with creative NFT assets, the brand engages young consumers in the metaverse in a whole new way, inviting them to become brand owners and co-creators. Infinix will continue to explore new technologies and experiences and work with young people around the world to discover and be inspired by the Metaverse.
About ZERO ULTRA
Infinix’s latest flagship smartphone ZERO ULTRA offers breathtaking technological advancements. ZERO ULTRA pushes the boundaries of innovation and delivers efficient performance and premium experiences through its 180W Thunder charging efficiency, stunning 3D curved 120Hz AMOLED display, powerful 6nm 5G processor MediaTek Dimensity 920 chipset, updated user interface and market-leading camera and movie resolution features, with the industry’s best 200MP main camera.
Price and availability
The Infinix ZERO ULTRA will be available in Coslight Silver and Genesis Noir with 256GB for $520. Prices and availability vary from region to region.
For more information on ZERO ULTRA, please visit https://www.infinixmobility.com/smartphone/zero-ultra
For details on the NFTs, visit https://www.infinixmobility.com/nft/
Founded in 2013, Infinix Mobility is a fast-growing technology brand that designs, manufactures and globally distributes a growing portfolio of smart devices under the Infinix brand.
Targeting today’s youth with its best-in-class technology, Infinix creates trending, powerful and affordable smart devices that offer users around the world the latest technology at the right time and at a great price.
For more information, visit http://www.infinixmobility.com/
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Infinix Global PR,
Original content from: INFINIX MOBILITY, transmitted by news aktuell