ABB study shows: When it comes to e-mobility, children take the wheel, ABB Stotz-Kontakt GmbH, press release


  • Around the world, children are playing a key role in the transition to electric cars, according to a study by ABB E-Mobility on World EV Day
  • Almost 60% of parents are taught environmental issues by their children. More than two-thirds discussed the purchase of an electric car with them
  • Almost half of the parents indicated that their employer’s policies do not support the transition to an electric vehicle

Even if they are not yet allowed to sit behind the wheel themselves, children have a lot to say when it comes to electromobility – all over the world. According to a study commissioned by ABB E-mobility, children do not only educate their parents on environmental issues. They also stimulate discussions about switching to electromobility.

The study involved 2,500 parents (with children aged 8 to 16) and 2,500 children (aged 8 to 16). 250 parents and children from each of ABB E-Mobility’s ten largest markets were surveyed: Canada, China, France, Germany, Netherlands, Norway, Sweden, Switzerland, UK and USA.

The results were announced on World EV Day. Therefore, children play a crucial role when it comes to reducing pollutants and shaping a sustainable future.

“Our global survey shows not only the enthusiasm and determination of young people, but also the increasing dialogue and efforts for a CO2-poor future across all generations. This makes me particularly happy on World EV Day,” comments Frank Mühlon, CEO of ABB E-Mobility, about the results.

“But it is also clear that many people do not yet feel able to take the climate-conscious steps that they are clearly ready to take. We hope that those in charge will work together to quickly implement an electrification policy that is cleaner , greener Society makes it possible. This is what we promised with our ABB Sustainability Strategy 2030.”

Parents and children agree on the current environmental situation: Almost eight out of ten adults (79.2%) and three quarters of children (73.6%) rate the current global situation as bad. The sentence in Germany is even worse. Nine out of ten adults (89.4%) and eight out of ten children (78.6%) rate the current situation in Germany as bad or very bad.

Environmental protection is certainly an issue for the families surveyed: 58.1 percent of legal guardians stated that they had developed greater environmental awareness thanks to their children. In Germany, every other person says that. Electric mobility is also regularly discussed at home. About two-thirds of all children surveyed (67.4%) discuss the purchase of an electric car with their parents at least every few months, about half even once a month or more often (49.7%). In Germany, six out of ten families discuss buying an electric vehicle, more than one in three families at least once a month.

The children’s voice seems to have weight. Almost 80 percent of children worldwide (79.6%) and in Germany (77.6%) believe they have an influence on important household decisions – such as buying an electric car. Perhaps this is why 78.6 percent of parents (in Germany: 72.6%) are considering buying a fully electric or hybrid car if they need a new car within the next three years. For comparison: In a survey conducted by ADAC SE among adults, 53 percent of all respondents who plan to buy a private car within the next three years said they wanted to buy an electric or hybrid car.

68 percent of all children are happy at the thought of driving electric themselves later, especially in China (94.6 percent). Although the expectation in Germany is somewhat more restrained (55.8%), the majority of children in this country are also sure that they will drive fully electric or at least hybrid later (71%).

Electromobility also plays a role in choosing a home: almost eight out of ten parents (78.3%) said they would be more likely to decide to buy a property if it had a charging station – like ABB’s Terra AC Wallbox – would have installed. In Germany it is at least two thirds and in China with 98 percent almost all parents questioned.

The adults especially see potential for optimization in their employers. Almost half of respondents (48%) indicated that their employer’s company policy does not support a shift to e-mobility. In the car country of Germany, this proportion is even higher (56.6%). The International Energy Agency (IEA) assumes that by 2030, 30 percent of vehicles sold worldwide will be electric vehicles. Charging at home and at work is expected to be critical to meeting much of the overall demand. The number of public charging stations is expected to increase ninefold to over 15 million by the end of the decade.

As part of its 2030 sustainability strategy, ABB has committed to electrifying its entire global fleet of more than 10,000 vehicles by the end of the decade. In the past year alone, the number of charging stations installed at ABB sites has increased by almost 100 percent from 545 to 1,082. These are distributed worldwide at 146 locations in 27 countries. As early as 2021, electric or plug-in hybrid vehicles (PHEV) accounted for 44 percent of global new vehicle orders at ABB.

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