Again to the people in the back row: It’s not just about the color!
We recently featured 15 gender-specific products for children that are as unnecessary as heating in the summer. There were over 1,200 comments on Facebook, which turned out to be very diverse.
First of all, for those people who haven’t fully understood what’s so annoying about gender marketing: nobody wants to ban pink for girls and blue for boys! It’s more about having pink T-shirts with dinosaurs or green drinking bottles with unicorns and glitter.
Because if you look more closely, it is very striking how often the colors pink and blue are associated with certain characteristics and interests. Inscribed in it are stereotypical opinions about how girls and boys are and should be. And we find out: It doesn’t have to be!
Our Facebook community is quite divided on the topic and has discussed gender marketing in the comments. I will show you what their pros and cons look like now.
1. “Mimimi doesn’t understand whining, these days you should almost be ashamed if you like pink. No one is forcing anyone to buy anything…”
– Pem B
2. “It’s not about personal preference, it’s about what the industry and society is proposing at this point. I also like red, rose and pink. If I buy something in the colors because I like the colors better, that’s one thing. To be told that things in these colors are only for me because I’m a woman is another thing entirely.”
– Ina K.
3. “Yes, we live in the 21st century. Children should no longer be served clichés. Just don’t let it trigger you. If you don’t want to buy it, leave it alone. If you buy pink chips for your son, you take them with you.”
– Diana Anja E.
4. “Why does a globe have to be pink? And why do princesses always have to wear the pink stuff? My daughter likes pink and purple, but she wants pink with police/knight/dinosaur on it…”
– Jessica C.
5. “Oh, so the globe says ‘pink for girls, blue for boys’? My son prefers the ‘boy colors’ too, and I certainly didn’t teach him that. Kids make their own choices.”
-Alexa Skullexa N
6. “The fact that these products exist is not the problem. The problem is that the boy with the pink globe is being stared at and possibly bullied. Or that it explicitly says ‘for girls’. The fact that certain colors can only be worn by one gender is completely bananas.”
– Max B
7. “Oh no, there are two colors of things wow.”
– Rhiandra S.
8. “The problem is more what this suggests to little girls. You must like pink pink glitter unicorn. You are the beautiful, gentle princess and the boys are allowed to be wild adventurers.”
– Henrietta G.
9. “First World Problems.”
– Thomas M
10. “I’ll put it this way! COLORS ARE FOR EVERYONE ❤️💙💜💛💚🧡”
– Natasha S.
11. “Well, I only see pink and blue things, so if you assign gender to those colors, that’s your own problem.”
– Yasemin Y.
12. “I’ve met a 5-year-old girl who asked me in amazement why my daughter was wearing a green t-shirt. It’s for boys – dinosaurs are still on it! That’s the problem. Every child is different. Every child is allowed to like everything.”
– Elena G
13. “It’s often the case that boys like knights and girls like princesses.”
– Kira K.
14. “It’s not a bad thing that there are girly things in pink and glitter, but it’s a shame that there are so few alternatives. If you pay attention to it, it is more than noticeable.”
– Daniel P.
15. “For as long as I can remember, pink has always been for girls and blue for boys. What time do we live in that we actually have the stamina to get upset over things that just are and always have been.”
– Patrick W
16. “But the problem with the products is that ‘boy things’ are blue, with dinosaurs, superheroes, etc. ‘Girl things’ come in pink with kittens and female Disney characters.”
“Kids are being pushed in a direction they might not want to go in the first place. So now if my son wants to wear something with butterflies on, I have to go to the girls section – if my daughter wants to wear something with diggers on, I have to go to the boys’ section.”
– Elena G
17. “Why do you care about colors?”
– Simon S.
18. “In general, I have the impression that the products are mostly designed so that the parents/grandparents jump on them. If you give the children a choice, they often make different decisions than the color suggests…”
– Nico B.
19. “Demand determines the market. But perhaps a gray uniform up to the age of 16 would be a good alternative in all areas, clothes, toys etc.
– Sonya G.
20. “As long as there are parents who can be heard saying, ‘But you can’t ride a pink bike, you’re a boy!’ these items will continue to sell well in the market. Unfortunately!!”
– Mona P
21. “Where’s the color for miscellaneous, please? Discrimination!!!!!!!! Sarcasm off.”
– Bibi S.
22. “Pretty or not, it just has to be colorful for kids.”
– Sandra H
By the way, did you know that stereotypical marketing of toys for one gender is prohibited in Spain? The law was only adopted this year.
What do you think of the parents’ reactions? Do you think it is reasonable to want sex marketing to be abolished? Write to me in the comments!