“In the transport and logistics segments, topics such as electromobility, automation, autonomous driving and sustainability are becoming increasingly important. For a long time, we have developed concepts for the automotive industry that are precisely geared to these megatrends. We bring this experience to bear and now present tailor-made solutions for the commercial vehicle industry at IAA Transportation under the motto ‘Future of Commercial Vehicle Design’,” explains Rainer Süssmann, Head of Business Area Plastic Decoration at KURZ. He continues: “This includes surface and component concepts to the exterior and interior areas that we have developed together with our subsidiaries.” Among other things, Shy-Tech designs from BURG DESIGN and integrated, wafer-thin touch sensors from PolyIC will be demonstrated.
KURZ Group’s design expertise
BURG DESIGN develops and implements high-quality components with exclusive design standards. On the one hand, the company is active as an original equipment manufacturer for the automotive industry and, on the other hand, supplies to the aftermarket. Within the KURZ group, BURG DESIGN stands for a wide range of customization options, as demonstrated by the highlights of the product range presented at the IAA.
New technologies for exterior design
Components for the autonomous vehicle of the future are, among other things, 5G-compatible and radar-compatible. At IAA Transportation, KURZ exhibits several exhibits that have these functions and also impress with their attractive design. Stand highlights include different approaches to the front area – from classic radiator grilles, which are metallized using advanced heat stamping from KURZ, to seamless front panel designs with IMD DECOPUR technology. “Hot stamping combines several advantages: On the one hand, it can be used to implement razor-sharp decorations. On the other hand, finishing – whether full surface or partial – is possible in a single operation. Last but not least, our decorations do not affect the components’ reusability,” says Rainer Süssmann.
As a further innovation for exterior design, KURZ demonstrates a front panel with a closed, robust and self-healing polyurethane surface. This creates a crystalline, high-gloss surface that allows logo integration and creates visual communication between the vehicle and its surroundings via customized backlighting effects. This is made possible by the combination of IMD technology DECOPUR, which can also be used to implement day/night design and various light and color effects.
Functional surfaces for the vehicle interior
The KURZ decoration technologies also provide great design freedom in the interior. At the KURZ stand, an innovative human-machine interface (HMI) demonstrator will show how commercial vehicle interiors may look in the future. “Thanks to the latest technology and sophisticated design concepts, any surface today can be functionally equipped. Our HMI concept impressively demonstrates how in the future several elements, switches and controllers can be efficiently and sustainably replaced by a single, visually appealing component in a ‘ seamless’ design,” explains Rainer Süssmann. A smart multi-touch control panel and backlight for intuitive operation are hidden behind the demonstrator’s high-gloss surface with Shy-Tech design. As in the automotive exterior design, recycled products can also be used here and decorated with high quality. The concept convinced also the top class jury for the Red Dot Award and was awarded the recognized award for good design in 2020.
Sustainable metallizations for electric and autonomous vehicle concepts
In addition to the presentation of innovative components, KURZ is also showing a highlight from the field of metallization options at IAA Transportation: chrome and indium metallization. In particular, indium has a big advantage: radar and 5G permeability. This product feature will be crucial for commercial vehicle manufacturers in the future in light of the concepts of autonomous driving.
With chromium and indium metallization, the color of hard chrome can be achieved with the efficient emission-free IMD transfer process and hot stamping without having to accept the electroplating process, which is harmful to the environment and hazardous to health. In addition, the use of KURZ metallization can reduce CO2-Optimize customer balances by up to 95 percent.
The surface solutions from KURZ have one thing in common: They are designed with sustainability in mind. “Compared to competing processes such as electroplating, the IMD process is significantly more environmentally friendly because the injection molding process and the decoration process are combined in a single, highly efficient work step. This not only leads to cost and time savings, but above all to intensive CO2reduction,” explains Rainer Süssmann. In the IMD process, the wafer-thin transfer products are also applied dry and emission-free – and the use of recycling is also possible without problems. In addition, components decorated with KURZ products are 100 percent recyclable.
At first glance
IAA Transport from 20 to 25 September 2022
Leonhard Kurz Foundation & Co. KG: Hall H22, Stand A25
Product group: Organisations, companies and authorities with a focus on road vehicle engineering, motor transport or the transport industry
Focal points of the trade fair presence: automotive interior and exterior design in the commercial vehicle industry