Germany’s best online stores 2022 / Famous award for online store – consumer vote from over 64,000 customer reviews – celebratory award ceremony ()

Berlin/Hamburg (ots) –

Shopping on the Internet is already normal in many cases, but not all online stores are worth recommending. The major consumer survey from the German Institute for Service Quality (DISQ) and the news channel ntv answers which companies are at the top. Well over 64,000 customer reviews decided on the best providers in 87 categories. The award ceremony for “Germany’s best online stores 2022” will take place today at Bertelsmann’s representative office in Berlin (broadcast reference: ntv Ratgeber, Monday, September 19, 2022, 6:35 p.m.).

“A high level of customer satisfaction with the online stores is evident in many areas – starting with the offer and website, through ordering and payment conditions to shipping and returns. Even with the relationship between price and performance, an aspect that many consumers often find particularly critical, the e-commerce industry makes generally good,” sums up Markus Hamer, CEO of the German Institute for Service Quality. From the customer’s side, the best online stores and thus the winners include e-commerce giants as well as specialists such as, Amazon, Zalando, Samsung,, Telekom Magenta Smart Home,, Ahrens + Sieberz and hi-fi controller.

Catja Stammen, ntv editor-in-chief at Ratgeber-Magazine: “The award for the best online shops ensures transparency and offers good guidance, because the customers’ assessments are based on personal experiences. No one can better judge how good and recommendable an online shop is than consumers self.”

As part of the consumer survey, which was representative of the population, via an online panel, customer satisfaction with online stores in the areas of price-performance ratio, assortment, customer service, website, ordering and payment conditions, and shipping and returns were investigated. Several individual aspects were taken into account, such as product quality and variety of offers, advice by phone, email and chat, payment options and delivery options, shipping costs and speed, and return processing. In addition, the customers’ willingness to recommend the company was included in the overall result. A total of 842 companies were evaluated; 702 online stores, each with at least 80 customer reviews, were included in the individual evaluation.


(Alphabetical order)


Generalists (with branch network):,,

Generalists (without branch network): Amazon, HSE,

House & Garden

Bathroom equipment: Baddepot,,

Building and DIY (with branch network):,,

Construction and DIY (without branch network):,, Werkzeugstore24

Picture frames:,, Halbe-Frame

Flower subscription: Bloom & Wild, Bloomon, Valentins


Garden houses:, Mc Garden24,

Garden furniture:, Gärtner Pötschke, XL-Gartenmö

Garden fence:,, Zaun-Idee

Railing: Hörr,, Eleo Express (Schmiede24)

Custom-made glass products: Glas Star, Glasprofi24,

Household: Leifheit,, Wenko

Blinds and pleated curtains:,, Sunlux24

Fireplace & oven:, Kamdi24,

Children’s furniture: Comfort Baby, Engel & Bengel, Skandic

Lamps & lighting:, world of lamps,

Made-to-measure furniture:,, Meine-Moebelmanufaktur

Parquet and wooden floors (specialists):, Casando

Plants: Ahrens + Sieberz, Horstmann tree nursery,

Bedroom furniture, beds and mattresses:,,

Awnings & Awnings: Sonnenmax,, Sowero

Wall & Floor:, Planeo,

Living generalists (with branch network):,,

Living generalists (without branch network):,,


Printer accessories:,,

Electronics (with branch network):,,

Electronics (without branch network): ELV,, Voelkner

Electronics manufacturers:, Samsung,

Mobile phone accessories:, Coolgadget, your design

Heating technology/house technology: Heima24,,

Car accessories:, Motointegrator,

Presentation technology, hi-fi & home cinema:, hi-fi controllers, Visunext (Beamershop24)

Security technology: Sicherheit24,

Smart Home: Devolo Home Control, Somfy, Telekom Magenta Smart Home


Wall boxes:,,

Fashion and accessories

Glasses (without contact lenses): Eyes and more,,

Women’s underwear: Hunkemöller, Lascana,

Fashion (with branch network):, H&M online shop,

Fashion (without branch network): About You, Lands’ End, Zalando

Hair care: Baslerbeauty,, Klier Hair World

Shirts:, Excellent Shirt, Shirt Box

T-shirt printing: Shirtinator, Shirtlabor,

Watch manufacturers:,,

Cook and enjoy

Grill and barbecue:,,


Spices: Ankerkraut,, Ostmann

Coffee and espresso: coffee circle, happy coffee, roast market

Food: Amazon Fresh, Edeka24,

Pod systems: Blu (myblu),, Vuse


Tobacco products: online tobacco shop, tobacco Brucker, tobacco shop

Tea and accessories: Teaworld,,

Frozen foods:,

Wine: Belvini,,

Accessories for cooking and eating: Kochform, One Kitchen, Tischwelt

Leisure & Employment

Office (without crafts): Böttcher AG, Viking

Photo providers (with branch network): Cewe,,

Photo providers (without branch network):, Pixum,

Gift finder: gifts for friends,,

Art prints:,,

Art and craft supplies:, Buttinette,

Trading cards and accessories: Gate to the Games, Industrial Illusion, Lotticards

Paper manufacturers: Faber-Castell, Lamy, Stabilo

School supplies:,,


Tickets: Eventim,, Ticketmaster

Sports & Hobbies

Camping accessories: Camping Wagner, Natureon,


E-Bike (specialists):, Elektro, Leon Cycle

Electric scooters: SXT scooters, Unu, Walberg Urban Electrics

Bicycles and bicycle accessories:,,


Dog supplies: Hundeland,,

Hunting:,, Pareyshop

Cargo bikes (specialists):,


Skate shops: Planet Sports, Skatedeluxe, Titus


Sports equipment: Gorilla Sports, Sport-Tec,

Fabrics & sewing: The Buntspecht,, fabric & style online shop

Surfing:, Surfpirates


Telescopes:, Bresser

Yacht and boat: 24ocean,, Lepper Marine

Publication with reference to the source: German Institute for Service Quality / ntv

Press contact:

German Institute for Service Quality
Martin Schechtel
Telephone: 040 / 27 88 91 48-20

RTL Germany
Bettina Klauser
Telephone: 0221 / 456-74100

Original content from: German Institute for Service Quality, transmitted by news aktuell

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