LG Art Lab: NFT platform launched for smart TVs

Digital art is reaching more and more people. So-called non-fungible tokens (NFT) enable the purchase and sale of pixel-based works from paintings and photo collages to three-dimensional worlds, objects and game characters. To be able to enjoy them in all their glory, large and high-definition televisions are ideal. So what could be more obvious than integrating the business of NFTs directly into the system of modern smart TVs? Samsung has already announced similar plans, and now competitor LG is following suit on a large scale.
According to the official press release, owners of a suitable LG television will now find the so-called LG Art Lab on the home screens of their devices. This is a program to view, buy and sell NTFs. Unlike Samsung, LG does not partner with an existing online marketplace for this purpose. Instead, the company has built an internal trading platform based on the Hedera crypto network. The latter makes it particularly easy to shop for digital works of art using QR codes. Transactions take place via a network-owned wallet called Wallypto.

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LG TV as picture frame

Once you’ve purchased an NFT, you can list it for sale via the LG Art Lab Marketplace. Alternatively, you can display your collected works in the best quality on the screen of your television, which should advance to become a top-class digital picture frame. According to LG, you can achieve a particularly good visual result with the manufacturer’s OLED models, as they enable the best contrast and optimal color reproduction.

For now, the use of LG Art Lab is limited to the United States. It is not known if and when it will be extended to other regions. One thing is certain: the application only runs on televisions with the WebOS 5.0 operating system or later. As the website The Verge reports after a first test, LG Art Labs has nothing to offer at the moment, the app is still empty. LG intends to make the first NFTs available from September 22, 2022. Works by digital sculptor Barry X Ball will start, with additional NFTs to follow on a monthly basis.

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