Lalique Group releases first NFT collection ‘The Impossible Vases’
Zurich, 8 September 2022 – Tue Lalique Group announced today that it will release its first NFT (Non-Fungible Token) collection on OpenSea on October 7, 2022. The Bacchantes vase, one of Lalique’s most beautiful creations, will be launched in the form of digital art in high quality in motion. Ten NFTs will be sold at a fixed price of EUR 10,000 each. With this launch, the group expands the world of Lalique by further connecting the online and offline customer experience.
The launch of the first NFT collection is a milestone for Lalique as it takes its first steps into the Metaverse, a vision of the future Internet – a highly interesting virtual world where people can come together to socialize, play and socialize work. The Impossible Vases are high-quality digital moving artworks designed by Marc Larminaux, Lalique’s Artistic and Creative Director, and supervised by Marcel Härtlein, Group Head Digital. Each of the ten digital artworks originally represents a crystal Bacchantes vase designed by René Lalique in 1927 undergoing a metamorphosis that transcends the limits of reality. The NFTs offer art and digital enthusiasts an exceptional visual experience of the Bacchantes vase, allowing them to fully immerse themselves in the Lalique universe. The Bacchantes vase can be explored in an unprecedented way that is both emotional and sensual, while still living up to the brand’s unique heritage.
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NFT owners of the collection will receive a digital Bacchantes vase to display in Decentraland. Decentraland is recognized as one of the first metaverse platforms for user-managed virtual social experiences. By connecting the online and offline worlds, customers will receive additional benefits and real-world experiences: a Bacchantes crystal vase will be sent to their home along with an invitation to visit the Lalique crystal factory in Alsace, France, to see first-hand the legendary works be created – an experience not open to the public. In addition, NFT owners become part of the exclusive Lalique NFT community.
The Impossible Vases collection will be unveiled on October 7, 2022 at 17:00 CET on OpenSea, the world’s largest marketplace for crypto collectibles and NFTs running on the Ethereum blockchain. The ten unique NFTs will be sold in the cryptocurrency ether at a fixed price of EUR 10,000 each.
With the introduction of the NFTs, the Lalique Group further expands its digital strategy and at the same time further develops its customer offer.
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Roger von der Weid, CEO of Lalique Group, stated: “As we celebrate the 100th anniversary of our Lalique crystal factory this year, this digital innovation represents a fresh start. We are delighted to bring the world of NFT to life with an online implementation of The Bacchantes Vase, one of the most popular Lalique pieces in real life, with this ground-breaking launch we are connecting our customers in a new and unique way and reaching the next generation.
High resolution images can be downloaded from the following link: www.lalique-group.com/media
For more information on The Impossible Vases Collection, visit: nft.lalique.com and follow us on Twitter @Lalique
Media contact Esther Fuchs Head of Communication & PR Grubenstrasse 18 CH-8045 Zurich
Phone: +41 43 499 45 58 Email: email@example.com
Lalique Group is a niche supplier in the creation, development, marketing and global distribution of luxury goods. Its business areas include perfumes, cosmetics, crystal, jewellery, high-quality furniture and lifestyle accessories, but also art, gastronomy and hospitality, as well as single malt whisky. Founded in 2000, the company employs around 700 people and is headquartered in Zurich. The Lalique brand, from which the group takes its name, was founded in Paris in 1888 by master glassmaker and jewelery designer René Lalique. The registered shares of Lalique Group SA (LLQ) are listed on the SIX Swiss Exchange.
For more information, visit: www.lalique-group.com.
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