Lalique Group launches its first NFT collection: «The Impossible Vases»

Lalique Group SA

/ Keywords: Product launch

Lalique Group launches its first NFT collection: «The Impossible Vases»

09/08/2022 / 08:30 CET/CEST


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Lalique Group launches its first NFT collection: «The Impossible Vases»

Zurich, 8 September 2022As Lalique Group announced today that it will October 2022 at OpenSea to present their first Non-Fungible Token (NFT) collection. The Bacchantes vase – one of the group’s finest creations – is launched as a high-quality digital artwork. A total of ten NFTs are offered at a fixed price of EUR 10,000 each. With this product­the launch expands the company Lalique’s world by connecting online and offline customer experience.

With the first NFT collection, the Lalique Group takes a further step of development and breaks new ground in the Metaverse. In this future vision of the Internet, people can come together in a virtual world to socialize, play, and work. The impossible vases are high quality digital works of art. Its design was created by Marc Larminaux, artistic and creative director at Lalique, and implemented by Marcel Härtlein, Group Head Digital. Each of the ten digital artworks represents a Bacchante crystal vase designed by René Lalique in 1927 undergoing a metamorphosis beyond the boundaries of the real world. For art lovers and digital enthusiasts, the NFTs offer a unique visual experience of the Bacchantes vase and allow them to immerse themselves in the Lalique universe. The Bacchantes vase can be rediscovered from unexpected perspectives that still do justice to the brand’s character.

Holders of NFT collections will receive a digital Bacchantes vase to be displayed in Decentraland. Decentraland is recognized as one of the first Metaverse platforms for user-owned virtual social experiences. As a link between the online and offline worlds, buyers of the NFTs also receive a genuine Bacchantes crystal vase and an invitation to the Lalique crystal glass factory in Alsace, where they can gain an exclusive insight into the creation of the legendary works of art – this experience is otherwise reserved and unavailable to the public . In addition, the owners of the NFTs become members of Lalique’s exclusive NFT community.

The collection The impossible vases will be launched on October 7, 2022 at 17:00 CET on OpenSea – the world’s largest Ethereum blockchain powered marketplace for crypto collectibles and NFTs. The ten unique pieces of jewelry are each offered at a price set in the cryptocurrency ether, which is equivalent to EUR 10,000.

With the launch of these NFTs, the Lalique Group is further developing its digital strategy and expanding its customer offering.

Roger von der Weid, CEO of the Lalique Group: «This year we celebrate the 100th anniversary of our Lalique crystal manufacture – and at the same time the introduction of a digital innovation. It is with joy and excitement that we enter the NFT world with an online version of BacchantesVase, one of our bestsellers in the real world. In this way, we create a new connection with our customers and also address the next generation.»

High resolution images can be downloaded from the following link: www.lalique-group.com/media

More information about the collection The impossible vases see further https://nft.lalique.com and on Twitter @Lalique

media contact
Lalique Group SA
Esther Fuchs
Communications and PR manager
Grubenstrasse 18
CH-8045 Zurich

Telephone: +41 43 499 45 58
Email: esther.fuchs@lalique-group.com

The Lalique Group
The Lalique Group is a niche player in the creation, development, marketing and global distribution of luxury goods. The business areas include perfume, cosmetics, crystal, jewellery, high quality furniture and home accessories as well as art, gastronomy and hotels as well as single malt whisky. Founded in 2000, the company employs around 700 people and is headquartered in Zurich. The Lalique brand, which gives the group its name, was created in Paris in 1888 by René Lalique, a master glass and jewelry artist. Lalique Group (LLQ) registered shares are listed on the SIX Swiss Exchange.

Further information can be found at www.lalique-group.com


End of media releases


Language:

German

Company:

Lalique Group SA

Grubenstrasse 18

8045 Zurich

Switzerland

Telephone:

043 499 45 00

Fax:

043 499 45 03

Email:

info@lalique-group.com

Internet:

www.lalique-group.com

ARE YOU:

CH0033813293

security number:

A0M1KL

Exchanges:

SIX Swiss Exchange

EQS NewsID:

1437763

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EQS News Service


1437763 08/09/2022 CET/CEST

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