Phil Spencer discusses the acquisition of Activision Blizzard in an article to quell concerns from players, developers and authorities.
In an article today, Xbox boss Phil Spencer presented his take on the Microsoft Group’s takeover of Activision Blizzard.
The short version is: gaming is for everyone, everywhere.
Microsoft wants to make games accessible to billions of people, the article states. And the takeover represents an important milestone there.
Know that consoles aren’t the only way to play. The market for mobile games is growing the fastest. And here they want to give the players the choice as well as the developers. This should provide opportunities for innovation and growth.
“We love consoles, but we also know that they are not the only way to play games. The largest and fastest growing segment of gaming today is the mobile platforms. To reach the billions of players where they are , regardless of the device they play on, we need to embrace choice. Giving players choice in how they play their games makes gaming more accessible and leads to larger, more vibrant player communities. Choice is also important to developers. Developers draw benefit from a variety of sales and business models for their games. Choice opens up opportunities for innovation and enables the industry to grow.”
With the Game Pass model and cloud gaming via streaming to all devices, the choice expands. And of course there are plans to bring Activision Blizzard game series such as Call of Duty, Diablo or Overwatch to Game Pass. This should also expand the respective communities and make the services more attractive.
“We’re expanding choice in two ways: by creating Game Pass, which allows players to subscribe, and by bringing more games to mobile platforms, including through our cloud game streaming technology. Subscription services like Game Pass make games more affordable and help players around the world to find their next favorite game. Game Pass allows developers to offer more games to more players, not fewer. We intend to make Activision Blizzard’s popular collection of games – including Overwatch, Diablo and Call of Duty – available in Game Pass and grow these gaming communities. By offering even greater value to players, we hope to continue to grow Game Pass and expand its appeal to mobile and all connected devices.”
Microsoft needs new skills and above all experience to achieve its goals. And it is precisely the latter that the teams at Activision Blizzard offer with their games for mobile platforms. It is also hoped that players will be able to play traditional Activision Blizzard console games on other platforms via cloud game streaming.
About taking franchises like Call of Duty from other platforms, Spencer said in the article:
“Thereby, we will follow a principled path. We’ve heard that this deal could remove franchises like Call of Duty from the places where people currently play them. That’s why, as we said before, we’re committed to making the same version of Call of Duty available on PlayStation the same day the game launches elsewhere. We will continue to allow players to play together across platforms and devices. We know players benefit from this approach because we did it with Minecraft, which continues to be available on multiple platforms and has expanded to even more platforms since Mojang joined Microsoft in 2014. As we expand our game store to new devices and platforms, we want to make sure we do it in a way that protects developers’ ability to choose how they want to distribute their games.”
We respect and welcome the questions from regulators and will continue to work with them in a transparent and open manner, it concluded. It is also believed that the merger of Microsoft and Activision Blizzard will benefit the industry and the players.
The entire article in English can be found here.