Well-known brands are “very good”

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Of: Katja Becher


Stiftung Warentest took a closer look at toothpaste for children. For the test experts, there are only two “very good” products – several brands fail:

  • Stiftung Warentest took a closer look at children’s toothpaste (more test reports here).
  • Of the 21 toothpastes for the little ones, the test experts recommend only 3 products, two of which are “very good”
  • Note to parents: Every other product in the test contains the controversial dye titanium oxide

Toothpaste for the smallest must above all protect against cavities and must not contain too much fluoride. Stiftung Warentest has taken on a total of 21 toothpastes for children – and has a clear recommendation for parents: Only two products are “very good” and best protect sensitive milk teeth. However, many products failed the toothpaste test – mainly because of the controversial dye titanium oxide.

Toothpaste for children: How Stiftung Warentest tested it

Stiftung Warentest tested 21 toothpastes for children for the “test 08/2022” edition, including well-known brands such as Elmex and Odol, but also discount and pharmacy products from Aldi, Lidl, Rossmann and dm. Toothpaste prices vary from 60 cents to a proud 8 euros, five have a natural cosmetic seal. In the current “test” issue, Stiftung Warentest also compared sunscreen products.

The experts from Stiftung Warentest tested the children’s toothpaste for effective caries prevention. For this purpose, the fluoride content of the products was determined, which in sufficient quantities can prevent tooth decay. The packaging and the “childproofing” of the closure of the toothpaste also played a role in the test result. In addition, it was checked whether the advertising statements on the toothpaste kept what they promised.

Children’s toothpaste at Stiftung Warentest (photo montage) © dpa/Patrick Pleul/Montage HEADLINE24

Toothpaste for children in Stiftung Warentest: 3 test winners – only two products are “very good”

In the toothpaste test, Stiftung Warentest primarily complained that many products contain too little or no fluoride and therefore would not provide children with sufficient protection against cavities. “We would only brush one in seven toothpastes in the test,” the current test report states. According to experts, parents should choose the following products for their children:

  • Elmex children’s toothpaste: rating “very good” (1.1)
  • Signal children’s toothpaste “My friend Conni”: Grade “very good” (1.2)
  • Oral-B Kids toothpaste “Frozen”: rating “good” (1.8)

Here is the full test result of the children’s toothpaste comparison from Stiftung Warentest (for a fee).

Children’s toothpaste in the test: stay away from products with titanium oxide

According to Stiftung Warentest, almost every other toothpaste for children in the test contained the controversial dye titanium oxide, which will be officially banned in food from August, but will continue to be allowed in cosmetics. According to the test report, the European Food Safety Authority classifies the pigment as “no longer safe”. Titanium oxide could therefore have a hereditary effect – and even cause cancer.

“For preventive consumer protection”, Stiftung Warentest therefore advises against the use of products with titanium oxide, especially for toothpastes for the little ones, and therefore downgrades the affected brands in the quality assessment. Stiftung Warentest also examined toothpaste for adults in more detail in the last “test” edition – only four products failed completely.

Toothpaste for children at Stiftung Warentest: “Bad” – these are the absolute losers

While 9 children’s toothpaste products still scored “satisfactory” in the test, 9 products also received the poor rating of “poor”. The experts from Stiftung Warentest advise against, for example Alverde’s natural cosmetic product (“children’s tooth gel”). The natural cosmetics product for children from Lavera also only achieved a grade of 5, as did, for example, “Dentalux Tooth Gel for Kids” from Lidl or “SensiDent Kids Toothpaste” from Müller. Also interesting: In the current “test” issue, Stiftung Warentest has also taken a closer look at dishwashers. (cab)

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