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Elstal: These are the innovations in Designer Outlet Berlin
Elstal. Two years ago, Stephanie Siegfried (44) took over the center management at Designer Outlet Berlin in Elstal. Exactly at the time when Corona made shopping very difficult. Now the situation has improved, the holiday has begun and she expects a strong buzz from customers.
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There is a beach in the center, even covered. You can not swim, but you can relax, right?
Stephanie Siegfried: After a two-year break, customers finally have the opportunity to combine their shopping break with holiday flair. The beach stretches for a total of 550 square meters directly on the central piazza and invites you to linger with relaxation lounges, sun loungers, a giant sun tent, real palm trees and tropical plants. Budding things are waiting for the little ones, and our catering companies offer everyone cool refreshments and drinks. The beach installation ensures a beach feeling until the end of September and will be in July every Friday from 4 pm backdrop for Radio Energy After Work Beach with live DJ sounds, promotions and competitions.
What new businesses will be added in 2022?
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So far this year, Petrol Industries, Adidas Kids and another Adidas Originals Footwear have opened pop-up stores. In addition, we were able to expand our selection of restaurants with dean & david and Starbucks. Fossil and Hunkemöller have each renewed their stores.
New in the outlet center: “dean & david”.
© Source: Jens Wegener
Will there be more brands in 2022, and what will become of the old Nike Store?
To make the shopping experience even more varied, further openings are planned for the second half of the year. For example, with “Frittenwerk” we have a new popular gastronomic concept. I expect it to open there in mid-August. With the Rösle brand, we are expanding the premium segment within household items and offering high-quality grills and accessories. In the fall, there is a new store for trendy children’s fashion. We will inform you about other planned brands on our website. We are currently working intensively to welcome an exclusive global brand to the area of the former Nike store. Not everything is decided yet, but I can say that it will be a brand for women’s and men’s fashion. Construction is in full swing.
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The beach in the center of Elstal.
© Source: Tim Keweritsch
Are other shopping Sundays planned this year?
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Our next shopping Sunday is August 7th. There are also musical acts around Summer Beach on the day. On September 18 for our summer party, customers can spend a day with live music and cocktails as well as many surprises. Shopping Sundays are from 1pm to 7pm, with restaurateurs opening from 12pm. The dates for fall and winter will be posted on our website well in advance.
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“Starbucks” has opened in Elstal.
© Source: Jens Wegener
How many people are currently working in the outlet center?
About 900 men and women are employed today. The number, or rather the proportion, has not changed much compared to 2021. We can finally start again this year, there is a lot to do. Both our in-house team at McArthurGlen and our brand partners are well positioned to do this. We are proud that we can still offer our customers a good shopping experience despite the current tense financial situation. In addition, we are aware of our responsibilities as a relevant employer in the region.
Even though it’s only summer, you’re already thinking about Christmas …
Yes. Hopefully we will again have a Santa Claus in the center during Advent, who can entertain the big and small guests. There is also a giant tree that is decorated and lit and many surprises.