SEO for Designers – Search engine optimization is one of the cheapest and most sustainable methods of attracting constant traffic and new customers to your website as a small business or solo cleaner. In this article, you will find out why SEO is particularly promising for designers for several reasons, and what tips and tricks you should consider for your SEO strategy as a designer.
The relevance of SEO as a designer
First of all, let’s dive into the ins and outs of SEO for designers before sharing tips on using SEO effectively. For many designers of all types, word of mouth is still the primary form of organic marketing. When word of mouth works, it’s great and speaks volumes for your reputation as a designer. However, this approach is based on the confidence that it will work in the long run and there will come a time when you will not be recommended to the next customer. By that time, any designer will realize that word of mouth alone is not reliable.
With this knowledge, it is important to prepare. If you are aware of the risk of word of mouth at an early stage and have a steady stream of interested people who regularly find your website via search engines, you are in the long run well placed. This is the main reason why SEO is a great and inexpensive way to do online marketing, especially for designers.
SEO also helps you define and dominate your own niche, which is also exciting when it comes to the design industry as there are so many categories, specializations and types. This fact also leads us directly to the first SEO tip for designers:
#None. 1: Define your SEO niche as a designer
A niche is one of the most important factors for sustainable and strong business success. Knowing which audience you want to target and what you stand for with your business, you have the opportunity to save huge amounts of resources for advertising and for constantly targeting new customers. A clear positioning in combination with SEO is the optimal strategy, as you can especially use SEO to expand your niche.
Whether it is media design, graphic design, product design, illustrators, web design or communication design, the specializations in the design industry are diverse. The more specific you are here, the better. Once you know which specialization is right for you, combine that keyword with your target audience to become even more specific. Instead of just promoting yourself as a “media designer” on your website, use so-called “long-term keywords” to stand out from the crowd.
Long-term keywords refer to keywords that are multi-word and are particularly specific.
- Media designer for start-ups
- Illustrator for infographics
- Web designer for coaches
Search engine optimization greatly benefits from such a top ranking as a designer, but above all this requires precision with the SEO keywords.
#None. 2: Find the right SEO keywords as a designer
In search engine optimization, there are two different factors that are crucial to a successful strategy. It is the search volume as well as the competition.
Search volume indicates how many people search for a particular term in search engines.
The competition, on the other hand, indicates how many companies or websites are competing for a certain term and thus also how difficult it is to get a good ranking for it.
That said, to come up with the best SEO keyword strategy, you need to focus on more than just search volume. A placement for a higher search volume term than a low search volume term does not necessarily mean that your site will get more traffic. This is because it is often much easier to rank for terms that have lower search volume, as fewer companies optimize for those terms.
A search engine list on the first page of a less popular phrase can generate more site traffic than listing a few pages down for a phrase with a higher search volume. Note that 92% of the traffic from Google search results comes from first page sites.
This is where tip # 1 comes in again, “Define your SEO niche as a designer”. The more precisely you choose your niche, the less competition you have.
As an example, you will have much more competition for the term “design agency” than for the term “logo design for solo entrepreneurs.” Finally, if you are always trying to find the balance between search volume and competition, keyword tools can help you with that.
#None. 3: Create SEO content as a designer
Relevant content that you as a designer share on your website will help you tremendously with your SEO if you have a few things in mind to get the most out of it.
Unfortunately, simply entering the keywords on your website or online profiles is not enough. The more relevant and interesting your content is to online users, the longer they will stay on your site.
Keep in mind that if your audience does not stay on your site for a very long time, chances are they will not find what they were looking for. This gives you the signal to better tailor your content to your target audience. For the time users spend on your website is a direct factor that contributes to your ranking.
You may be thinking: What should I write?
The simple answer to that would be: Write to answer your customers’ questions.
For example, if you are a “freelance web designer for startups”, you can start a blog and regularly publish content on topics that interest your target audience. Here are a few examples of inserts for your SEO as a startup designer:
- 10 reasons why a new logo will help your startup
- Examples of startups with the best websites
- That way, startups can reach more customers with a new website
Remember that you should always include relevant calls to action (CTA) such as “book an appointment” in your articles to promote your services.
So get creative and capture the attention of your target audience!
#None. 4: Monitor the competition for SEO
The design industry in particular is highly competitive, and this fact makes it difficult for small businesses that have no brand awareness or regular customers to assert themselves. It is said that “competition boosts business”. While it may be hard to believe, you should take this seriously and literally let your competitors inspire you. The best way is to be inspired by your competitors. This works particularly well by monitoring positioning, keyword strategy, content and social media presence.
For example, look at one of your competitors’ websites and analyze what articles they write and what keywords they use. It can give you a lot of information about your own positioning and strategy as a positive or negative example.
To keep an eye on your online presence, you should start with fire surveillance. Fire monitoring means keeping a watchful eye on everything that is said about your brand across different platforms. You should always be aware of what people are saying and what customers expect from your brand, ranging from social media like Twitter, Facebook and Instagram to blog articles and review platforms.
Fire monitoring can be performed using free tools like rankingCoach FREE which allows you to view and respond to all comments and mentions your brand receives. Or you can start manually without tools first and try to ensure that you regularly review all channels and your competitors.
If you constantly keep an eye on what trends are prevalent in your industry and what your competitors are doing, you have a huge competitive advantage.
#None. 5: Balance appearance and function
SEO includes not only keywords or blog articles, but also the so-called bounce rate. This is the speed that shows how long visitors stay on your site before leaving your site. If the bounce rate is low, it means many people like to stay on your site and find what they are looking for, which is rewarded by Google with a better ranking.
The biggest factor that leads to poor bounce rate is page speed. If your page takes too long to load, your customers will leave you without hitting an eyelid. This point is especially important for designers, because as a designer, it is of course important for you to make your online presence authentic and appealing. Unfortunately, this often results in a website being overlaid with lots of great images, effects or even animations. This negatively affects your page speed. Try to compress images as much as possible and use them sparingly to achieve a balance between performance and appearance. If you can do that, you will greatly improve your bounce rate and your SEO.
SEO is now one of the cheapest ways to succeed on the web and to address new customers in the long run, especially in the design industry, search engine optimization is particularly important for several reasons. I hope these tips can help you improve your online marketing strategy, get started with SEO and motivate you to get the most out of your business as a designer.
During and after his master’s degree in cultural studies, Jan started as a freelance multimedia journalist and worked for numerous public institutions. Here he discovered his passion for online marketing and brand management. In it All-in-One Online Marketing App for SMEs rankingCoach, as Brand Manager DACH he is responsible for the German-speaking market. He is also passionate about agile corporate culture and loves music.