Gaggenau, manufacturer of luxury built-in kitchen appliances, opens the interactive design experience “A Statement of Form” on June 7, 2022. Until Saturday, June 11, 2022, the installation in the glass pavilion of Villa Necchi Campiglio in the heart of the city is open to visitors to world-famous Milan Design Week.
Munich / Milan (ots) –
Gaggenau, manufacturer of luxury built-in kitchen appliances, opens the interactive design experience “A Statement of Form” on June 7, 2022. Until Saturday, June 11, 2022, the installation in the glass pavilion of Villa Necchi Campiglio in the heart of the city is open to visitors to world-famous Milan Design Week. A highlight of Gaggenau’s presence in Milan is exclusive live talks with renowned experts in architecture and design. Interested parties can participate online.
During the live talks in Villa Necchi, international experts will discuss current topics such as sustainability and durability of design, design of the kitchen as the center of the house or working methods in a post-pandemic world. In addition, groundbreaking architects are presented. The live talks are only available upon registration and take place throughout the week. Interested parties can participate virtually in the events and register;>;> here.
Topics and guest speakers for live talks:
Sustainability and longevity in design
Søren Rose (Søren Rose Design)
Francesca Portesine (Interior Director at Bjarke Ingels Group)
Mike Holland (Head of Industrial Design at Foster & Partners)
Design of the kitchen as the center of the house
Andrea Molteni (Director of Product Development at DADA)
George Yabu and Glenn Pushelberg (designers and founding partners of Yabu Pushelberg)
Ways to work in a post-pandemic world
Dara Huang (architect, designer and founder of Design House Liberty)
Michel Rojkind (founder of Rojkind Arquitectos)
The live lectures are part of the Gaggenau presentation during Milan Design Week 2022 in Villa Necchi. With the installation “A Statement of Form”, the most important elements of the Gaggenau philosophy can be experienced over 360 square meters: the interplay between form and function with the best appliances on site and culinary excellence. The exhibition presents balance and excitement as well as tradition and craftsmanship in constant development. In various sections, it shows the importance of materiality, the relationship between cold and heat, works of art in the context of technical perfection and the future of hospitality in the private sphere.
When it comes to interior design, Gaggenau collaborates with a wide range of specialists to bring the “A Statement of Form” project to life. These include the German architectural firm 1zu33, the Italian stonemason company Salvatori, which works with natural stone, and the ceramic tile manufacturer Kaufmann Keramik. Christian Jürgens brings in the culinary craft. The head chef of the three-star restaurant “Überfahrt” in the lake hotel of the same name on Lake Tegernsee has been Gaggenau’s partner for many years and enriches the installation with his haute cuisine.
The award winners of the “Respected by Gaggenau” 2021 initiative are also part of the installation. “Respected by Gaggenau” is an award with which Gaggenau honors expertise and extraordinary work: Designer Xavier Mañosa (Apparatu) and winemaker Elías López Montero (Verum Wines) from Spain as well as Azienda Agricola Bettella from Italy, the “quiet pigs” for Salumi Bettella breeder.
Gaggenau CEO Dr. Peter Goetz: “We want to share the experience of ‘A Statement of Form’ with as many people as possible around the world and both interested people via our virtual live talks and visitors to Fuorisalone, Salone del Mobile and EuroCucina are welcome to Villa Necchi. “
“A Statement of Form” by Gaggenau during Milan Design Week from
7 to 11 June 2022.
Villa Necchi | Via Mozart, 14 | 20122 Milano | Italy
Daily between 11:00 and 17:00
Information and registration for the talks: gaggenau.com/milan2022.
Notes for media representatives
We invite you to use our new virtual Gaggenau press lounge. At https://www.gaggenau.com/de/pressecenter/ you will find current information in German and pictures for download.
Gaggenau is a manufacturer of high quality household appliances and is considered the innovation leader in technology and design “Made in Germany”. The company, whose history dates back to 1683, has repeatedly revolutionized private kitchens with products that have received many international awards. The success is based on technological advances and a clear design language, combined with perfect functionality. Gaggenau has been a subsidiary of BSH Hausgeräte GmbH, Munich, since 1995 and is now represented in over 50 countries worldwide with flagship showrooms in the major cities.
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