NFT dealer Superrare opens a gallery in New York’s Soho

MWith champagne in hand, standing in a crowded room, watching and talking about art is one of many New Yorkers’ favorite pastimes. But it seemed to some that it had almost become old-fashioned in light of the booming NFT art market on the internet. Platforms like Superrare are at least as important to young collectors of non-fungible tokens as traditional galleries, at least that’s how the posts on some Twitter or Discord accounts sound. In Metaverse, personal virtual galleries can be filled with purchased works. Is it the artistic joy of the future?

Apparently not only. For now, Superrare of All Things has opened a vintage walk-through-and-view gallery in New York, at least for this summer. The platform will occupy two floors of a house in Soho until August 28th. The artworks are presented on flat screens along with a QR code and sometimes headphones. Anyone who buys such a work obtains the unique authentication certification on blockchain, NFT.


One of Metaverse’s perks: Visiting a digital gallery in Soho is just a few clicks away
:


Image: SuperRare gallery

The gallery aims to provide an “immersive environment” for this art, the website says. This probably means that you can also see the works online and even meet other art lovers. The first show is called Visions from Remembered Futures. There’s “Mars House” by Krista Kim, a computer animation of a house with transparent walls in a black mountain landscape. Anyone who purchases NFT will receive 3D files of it that can be uploaded to Metaverse. In addition, the house and the minimalist furniture in it, according to the description that the QR code brings to the mobile phone, could be made “by glass furniture makers in Italy” – not included in the purchase price. NFT, which the artist collaborated with Jeff Schroeder of Smashing Pumpkins for on the spherical soundtrack, is said to “radiate a healing Zen atmosphere.” The highest bid for the work, which is also up for auction on Superrare, is currently three ethers, equivalent to about $ 5,900. The expectation is over one million.

“Agent A” is a video animation by NFT artist Maskarade that leads to aggressive music in a room filled with computers, where a robot learns to follow instructions better than any human. The “Intelligence Blast,” which looks like a scene from a video game, was sold for thirty ethers when it was around $ 142,000 – now it would only be around $ 59,000. Ness Graphics’ “R4G3QU1T.” changed hands for the equivalent of $ 115,000. You can see the animated drawing of a multi-screen desktop. The caption gives a monologue that could come from a gambling addict: “I defeated computers to show my superiority,” it reads, and “I do not want to sleep, I do not want to eat.”

This is where you can meet your art friends: Digital visitors in the SuperRare gallery


This is where you can meet your art friends: Digital visitors in the SuperRare gallery
:


Image: SuperRare gallery

According to Superrare, artists have sold work for $ 152 million on the platform so far. If you want to do this yourself, you need to fill out an application form, unlike for example Opensea – Superrare is dependent on curing NFT art. They want to become the “largest decentralized community for artists”. The Soho Gallery aims to attract customers who have not yet purchased NFT. Many collectors acquire tokens as investment objects. According to a survey conducted by insurance company Hiscox, most buyers are more concerned with money than with art: 82 percent of respondents said so. Worldwide sales of online art were $ 4.82 billion in 2019 and are expected to be around $ 13.5 billion in 2021. This strong growth is also due to the NFT market – which continues to take place on a large scale, especially away from the galleries.

Leave a Comment