New art car: sneaker design meets electric athletes

The striking color-blocked exterior was one of the highlights of the South by Southwest® March in Austin (Texas). Now Porsche is showing the interior of the art car for the first time: The colorful color block with Nash Blue, Sean Peach, Loretta Purple and Ashley Green continues there. Cork on the dashboard, steering wheel and center console provides a visual contrast to this. Another striking feature is velvet pants. The headgear, center panels on the seats and sunshades are covered with this fabric in Atacama beige. At the request of the convinced vegan, the interior is also leather-free – an option that other Taycan customers can also choose.

Bold color blocking style

The art car is presented by Sean Wotherspoon himself – via Porsche’s Instagram channel, where he will also answer questions about it live. “From Janis Joplin’s psychedelic 356 from the 60s to the Richard Phillips-designed 2019 911 RSR, the list of iconic Porsche art cars is already long,” said Robert Ader, Chief Marketing Officer (CMO) at Porsche. “Art Cars is doing very well with Porsche. The creative design work with artists inspires us and encourages us to further develop the brand without changing it fundamentally. ”

“Creativity thrives on exchange,” says Michael Mauer, Head of Style at Porsche. As a designer, you have to question everything and always strive to rethink something. It helps us work with young designers like Sean to get new ideas from completely different product areas. ”

Sean Wotherspoon, Taycan 4 Cross Turismo, 2022, Porsche AG

Sean Wotherspoon

“When I look at something, I question how I can change it and take it to a new level,” says Sean Wotherspoon. “These questions are my personal challenge. It does not matter if it is a sneaker or a vehicle design, a workflow, questions about sustainability or a new material. The pursuit of innovation drives me and I was fascinated from the start by the unusual materials that “The Porsche designers at Weissach are working on it. We kept inspiring each other as part of the project and eventually created a whole new type of vehicle design.”

About the creation of this art car

The collaboration was initiated by a team from Porsche Marketing Communications. The communications experts brought Sean Wotherspoon along with the designers from Style Porsche and designed the world premiere of the vehicle on Instagram with him. Wotherspoon has personally visited Porsche’s design studio in Weissach several times. He also accompanied the immediate creation of his art car on site and was involved, among other things, in the concept construction and in the furniture business at the Weissach location.

First of all, using virtual reality technology, many color variants of the exterior were played through and discussed on a vehicle model. “Inspired by a visit to the Porsche Museum, Sean got the idea for the circular element on the doors,” recalls Volker Müller, Head of Color and Trim at Style Porsche. “It is reminiscent of the round start number holders on historic racing vehicles. At the same time, this inverted color interrupts the large area. ”

Taycan 4 Cross Turismo by Sean Wotherspoon, 2022, Porsche AG

Wotherspoon sent similar Pantone codes to Porsche for the desired colors. The tones were nuanced and reproduced in the concept building’s paint shop. Applied to so-called paint frogs, the sneakerhead could inspect them during his visit and examine them professionally under different conditions. In the light cabin of the Porsche Design Studio, it is possible to switch between daylight and artificial light at the touch of a button.

The unusual names of the paints have a personal background. “After we explained how important clear designations are here, Sean named the paints after members of his family,” says Volker Müller. That’s how Nash Blue, Sean Peach, Loretta Purple and Ashley Green came to be. The interior must continue the color-blocking concept of the exterior. Corduroy and cork were the materials Wotherspoon wanted, which he also uses for his streetwear. Corduroy has a long tradition with the sports car manufacturer: The soft, ribbed fabric adorned the center panels of the seats as early as 1952 in the Porsche 356.

The new Art Car used the same woven fabric in Atacama beige that Porsche had already used for the 2020 911 Targa 4S Heritage Edition. Ultimately, the task was to adapt the laminated roll goods to complex geometries such as control panels.

Special request program allows further customization

The Taycan 4 Cross Turismo designed by Sean Wotherspoon is rounded off with elements from the Porsche Exclusive Manufactory. These include the 21-inch Cross Turismo Design wheels and the rear wiper cover – each painted in black (high gloss) as well as the light strip with the Porsche logo in black. Customers can implement comparable projects as part of the factory’s special request program; a reinterpretation of the legendary program of the same name from the late 70s, which has existed since 2021. Among other things, work is underway to offer the four exterior colors in Wotherspoon’s color-blocking exterior via the Paint to Sample Plus option in the future.

About Taycan Cross Turismo

As an all-rounder among electric sports cars, Taycan Cross Turismo has all the strengths of Taycan, such as superior performance and long range. There is also more headroom for the rear passengers and a maximum loading volume of over 1,200 liters behind the tailgate. The chassis with standard four-wheel drive and air suspension is height-adjustable. The off-road design elements include wheel arches, separate front and rear bottoms as well as the side skirts.

About Sean Wotherspoon

Sean Wotherspoon is best known for the Nike Air Max 97/1 sneaker he designed in 2018. In addition to the design, it is unusual that velvet trousers have been used as upper material – a Wotherspoon brand ever since. He has been working with Adidas since 2020. In 2013, he opened the first “Round Two Store” in the United States, a vintage store for streetwear and sneakers. The designer and influencer has already worked with Porsche on “The Art of Drive”. In this interactive online mentoring program, celebrities in short films, articles, interviews and digital events talk about how they have fulfilled their dreams and inspired others in the process.

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