Aave builds Web3 social media on Polygon blockchain

Social media in conventional Web 2.0 is characterized by the platform economy and is anything but decentralized. They store all user-generated content in their own centralized database. There is no transfer of content from one network to another. Profiles, contacts and created content are always linked to a specific network and belong to the network operator itself.

That’s why the founders are off aave create a modern social media framework on the Polygon Blockchain – with supposedly ethically correct approaches. To Lens protocol has the potential to address many of the concerns that currently plague Elon Musk.

Web 2.0 vs. Web 3.0

Web 2.0 social media is financially motivated and in the hands of giant technology companies. In the end, they are programmed to be addictive. This brings up many of the design choices that users have come to terms with, such as a feed that never ends. But the targeted use of signal colors, notification tones, and other design elements should also serve the purpose of a dependent user community. This is confirmed by a study by the health insurance company DAK. The attention of the netizens is gold in the eyes of the social media giants.

Source: Statistics

Federal Government Drug Commissioner Marlene Mortler explains:

Social media has become an integral part of our everyday lives. The study confirms what we had suspected for a long time: Too much time with smartphones and the like is bad for health and family life.

Marlene Mortler, Federal Drug Commissioner

With Lens Protocol for Web 3.0

Since it seems to be of secondary importance to promote and maintain meaningful social relationships, social media in Web 2.0 has almost failed. To Lens protocol would like to bring social media to the blockchain and recreate the true meaning of a social network. The company uses a proven method for this: a family tree. The roots of this tree visualize the interpersonal connections.

Lens Protocol Garden
Source: Lens Protocol

Users can visually explore existing relationships and create new ones. These new switches can then be added to the decentralized root system. In this way, it is completely transparent to see who knows who from which corners, so that a social network can be created on the basis of social structures from real life.

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From old to new

Lens implements well-known social media features and expands its repertoire with additional applications. Previous features such as liking, commenting and sharing have been rethought and improved by Lens developers. Here are some examples:

Profile as NFT

The profile is the most important object in the Lens protocol. To create a profile, you do not just register, you create an NFT. The non-fungible token associated with the profile belongs to the user alone, giving him full control over his content. All created posts, comments, shared content and created friendships are saved on the blockchain. This is how the root system of the family tree grows in the form of blocks on the blockchain.

posting of content

Lens wants to enable users to share all file types. Lens supports it InterPlanetary file system (IPFS for short), a P2P network that enables authors to share content on the decentralized web without losing copyright. Publications are stored directly in a user’s profile NFTs. This ensures that all content created by a user remains in their possession and purse.


Reprinting or duplicating content is called appropriate mirror. It is possible to make money by duplicating content on Lens.


Following in Lens Protocol differs from following in Web 2.0 social networks. When users follow a profile in the Lens log, they receive a unique Follow NFT, which is a kind of ID. These have built-in control functions, such as sending voices. Creators, DAOs or other organizations can implement voting strategies so that, for example, the first 1,000 followers each have one vote or long-term followers have multiple voting rights.


Like posts, comments are stored in the user’s profile NFT and are therefore fully owned by the user. The transparent blockchain makes it possible to trace back who commented on what. This could, for example, reduce discrimination and hate speech in Web 3.0.


Collect allows creators to monetize their content. Because they own their content through the Lens Protocol, they can allow their followers to purchase and collect that content.

The recipe for better social media?

Following the example of Web 3.0, Lens Protocol is open source, and a large developer community is working on the project at the same time. The protocol is a kind of framework that developers, in turn, can build on to create their own social media platform.

Instead of making their own central social graph, they can now easily use the existing fair and open social graph to build on.

Decentralized apps (dApps) like Lenster, Lensfrens, Phaver and Clipto already using Lens Protocol.

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