Dopamine dressing is one of the biggest fashion trends of 2022. But what does it mean? Fashion designer Dawid Tomaszewski explains in an interview.
Fashion designer Dawid Tomaszewski (41) not only inspires stars like Iris Berben (71) or Marie Bäumer (52) with her expressive prints. He is also successful at QVC with his ready-to-wear collection. In an interview, the Polish-German fashion designer talks about the most important trend of the year, dopamine dressing – and what three colors he recommends to any woman.
One of the most important fashion trends this year is dopamine dressing. So-called after the happiness hormone dopamine. What exactly does that mean?
Dawid Tomaszewski: If you put on something colorful, a special color tone, then you automatically radiate. It makes us spontaneously in a good mood. This gives our complexion this freshness, which is especially important.
Is this a purely visual phenomenon, or can clothes actually brighten our mood?
Tomaszewski: The moment we put on a vibrant color and look at ourselves in the mirror, we automatically feel better. When we wear bright or floral prints with bright colors, we involuntarily smile to ourselves. This is a phenomenon where dopamine is actually released in our brain. You automatically feel stronger, younger, more fit.
Fashion actually affects the mood, which is also confirmed by a recent study.
Tomaszewski: That’s right, QVC did it among women in Germany, Italy and the United States. I found it interesting that especially the women here find bright colors and expressive patterns evocative, but especially highlight unusual cuts. It makes them feel more confident, optimistic, and many say they even smile more. Joie de vivre can be so simple.
What colors and patterns are particularly popular at the moment?
Tomaszewski: Everything that reminds us of nature. It can also be a bit exotic. After two and a half years of pandemic, we long for nature, the desire to travel is waking up again. Also graphic patterns reminiscent of the Far East or regions such as Morocco or Portugal. It is best to choose large patterns and prints for tops, and certainly small patterns for pants that make us appear narrower and more delicate.
What advice do you have for women who are in doubt about what colors and fabrics are best for them?
Tomaszewski: If we talk about my Dawid by Dawid Tomaszewski collection for QVC: You can never go wrong with the special orange shade that I have in the collection every year. No matter what size. It does not matter what hair color. No matter what age. If you are unsure, try small prints first. And if you feel comfortable in it, experiment with larger prints. But orange, light blue and a fantastic light summery khaki tone – these are the three colors that I can recommend to any woman.
Besides dopamine dressing, what other fashion trends are there this year?
Tomaszewski: Casual cuts, fine materials that feel good on the skin. Very close to nature. Lots of cotton, lyocell, cashmere, viscose, which is also a natural fiber. Especially in combination with synthetic fibers. This keeps the shape longer.
You are known for your unmistakable graphic prints with a statement character. How do you make these?
Tomaszewski: We have twelve people in the company in Berlin, three of whom are only engaged in printing. We make up to 400 prints a year, of which we actually only use ten. The rest goes into our large archive. Then we see once a year: What have we done so far? Some things evolve, many things remain hidden forever. But it is the creative that defines our brand. There is always something better. I’m always looking for something special and I’m never happy with what we’ve just done.
The better is the enemy of good?
Tomaszewski: That’s my pursuit of perfection. When I founded my business 13 years ago, I decided for myself: If at some point I was 100 percent satisfied, I would actually quit.