The spirit of the times, design and excellent service – gourmet worlds

In the presence of His Excellency Ahmed Al-Khateeb, Minister of Tourism and Chairman of the Board of the Tourism Development Fund: The Tourism Development Fund (TDF) has signed a letter of intent with Deutsche Hospitality, the hotel’s umbrella brand. the company Steigenberger Hotels AG, Steigenberger Porsche Design Hotel projects in Saudi Arabia to develop and operate. The agreement includes the exclusive right to advertise the first Steigenberger Porsche Design Hotel in the Middle East. The MoU was signed by Qusai Al-Fakhri, CEO of TDF, and Marcus Bernhardt, CEO of Deutsche Hospitality.

The luxurious Steigenberger Porsche Design Hotels will combine the unmistakable Porsche lifestyle design with Steigenberger’s hospitality and quality of service and offer an innovative hotel concept in the lifestyle segment. The hotels with at least 150 rooms, suites and penthouses include a restaurant and lounge concept, exclusive meet-and-greet areas and first-class health and beauty facilities, including a fitness and wellness area. Guests will also benefit from individually tailored service at each point of contact, in line with the hotel’s focus on personalization, innovation and functionality.

Qusai Al-Fakhri, CEO of TDF, stated: “We are pleased to announce the signing of this MOU with Deutsche Hospitality, a company that combines world-class hospitality with high standards, thereby attracting investors interested in “High quality iconic hotel projects. In Investing in Saudi Arabia, developing and operating them. Through this collaboration – which will result in a whole new kind of hotel offering – we will continue to improve the UK’s tourism offering as part of the national tourism strategy.”

Marcus Bernhardt, CEO of Deutsche Hospitality, said: “We are pleased to partner with TDF to launch new hotel projects in Saudi Arabia, including the first Steigenberger Porsche Design Hotel in the Middle East. The project will meet the demanding needs of the Saudi market and offering a unique and innovative experience in the Kingdom’s luxury hotel segment that promises an unparalleled guest experience. A Steigenberger Porsche Design Hotel in Saudi Arabia reflects our commitment to the region and our support for the Kingdom as a leading global tourist destination. “

TDF plays a key role in promoting tourism development in Saudi Arabia by enabling private investors to engage in the sector. He supports both SMEs and large institutions, from planning to support from various tourism-related government agencies. The fund offers a range of tailor-made solutions to suit investors’ needs, such as direct financing, bank guarantees and co-financing with banks.

Deutsche Hospitality and Porsche Design Group launch a unique hotel concept and plan at least 15 hotels in major cities around the world

With the Steigenberger Porsche Design Hotels brand, Deutsche Hospitality presents an innovative hotel concept in the luxury lifestyle segment together with the Porsche Design Group. Steigenberger Porsche Design Hotels combines design, technology and lifestyle at the highest level. This creates a unique brand experience, created based on the design philosophy and values ​​of the exclusive lifestyle brand Porsche Design, combined with the excellence and experience of more than 90 years of tradition for Steigenberger as representative hotel owners.

Investors are extremely interested in Steigenberger Porsche Design Hotels. As a first step, up to 15 hotels in global metropolises such as London, Singapore, Dubai and Shanghai are planned.

Design and quality are paramount

“With Steigenberger Porsche Design Hotels, we create a brand that combines the design philosophy and values ​​of the exclusive Porsche Design brand with the hospitality and service quality of a Steigenberger Hotel,” says Marcus Bernhardt, CEO of Steigenberger Hotels AG / Deutsche Gæstfrihed. “Our common goal is to create a new hotel product for a global target group that seeks uniqueness and places the highest demands on quality.”

“Steigenberger Porsche Design Hotels will have an unusual space and lighting concept: innovative rooms and suites that capture the spirit of the area with their unique design and interior. Travelers looking for extraordinary experiences will find Steigenberger Porsche Design Hotels in some of the most breathtaking locations in the world, ”says Dr. Jan Becker, CEO of Porsche Design Group.

The hotels with at least 150 rooms, suites and penthouses have an exceptional restaurant and bar concept and, in addition to exclusive meet & greet cubes, offer a wellness and fitness area of ​​at least 1,000 square meters.

With the existing brands, Deutsche Hospitality is represented in the luxury, upscale, mid-range and economy segments. “By 2027, we have set ourselves the goal of growing significantly worldwide. With Steigenberger Porsche Design Hotels, we are taking an important strategic step in the luxury lifestyle segment to eventually appeal to a new attractive target group and to meet the growing needs for individuality, exclusivity, design and a distinctive hotel experience, ”explains Bernhardt.

The development of Steigenberger Porsche Design Hotels enables Porsche Design to transfer its brand philosophy to the field of exterior and interior architecture, thus making its design expertise in unique hotel projects available to the general public. Jan Becker: “A brand’s experience factor is becoming increasingly important to customers – in hotels we transport the brand experience in a unique way, which enables further differentiation in the market.”

About Steigenberger Porsche Design Hotels

In 1963, Professor Ferdinand Alexander Porsche created one of the most important design objects in contemporary history with 911. With his vision of taking the principles and myth of Porsche beyond the confines of the car, he founded the exclusive lifestyle brand Porsche Design in 1972. His philosophy and design language live to this day in the Porsche Design products. In 1930, Albert Steigenberger created the first Steigenberger Hotel, the Europäischer Hof in Baden-Baden, which became the founder of Steigenberger Hotels AG, which today has 160 hotels on three continents. Since 2020, Deutsche Hospitality has been part of the Huazhu Group, which is one of the largest hotel companies in the world with over 7,000 hotels and 174 million members in their H Rewards bonus program.

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