The introduction of a baseball game in major leagues gives Sorare an opportunity to appeal to a primarily American audience, albeit in a sport with global talent and fans outside of North America.
The platform was announced today
Sorare, a producer of fantasy sports games producing an NFT fantasy football game, announced its partnership with Major League Baseball (MLB) and the MLB Players Association (MLBPA) to launch a fantasy baseball game this summer.
San Francisco-based startup Sorare has transformed its Ethereum NFT-based fantasy baseball platform into one of the most popular blockchain-based games out there. The project is already valued at $ 4.3 billion. Now the company plans to apply this formula to a whole new sport this summer: football.
Sorare has signed with both Major League Baseball and the MLB Players Association to launch a new baseball fantasy sports game based on the American League. The company said it is now preparing to add MLB teams and players to its existing fall football game.
New NFT trading cards
At launch, the MLB game will include both traditional trading cards used by professional players and NFT player cards representing baseball players as Ethereum-based crypto collector objects. Users can insert their own NFT cards into fantasy lineups and earn points based on each pro’s actual performance in MLB games. COO of Sorare Ryan Spoon had this to say:
For many people, including myself, MLB is their first experience of fantasy sports. It is a sport that is very rhythmic, mathematical and statistics-based, with a variety of positions and players, scouting and prospects, and stars versus call-ups. This is going to be really fun.
Spoon has set itself the task of developing the best digital collectibles related to top-class sports and its fans.
NFT trading cards continue to be popular
Sports collectibles are NFT assets with a physical and / or digital representation of an organization or player. This includes signed jerseys, in-game memorabilia and autographs as well as profile pictures and digital game assets.
Major League Baseball entered the NFT market through partnerships with startups Candy Digital, majority-owned by sporting goods giant Fanatics, and Topps, which were acquired by Fanatics earlier this year.
The cards are designed to mimic real baseball cards with visible statistics and edition numbers. By maintaining this approach and capturing the baseball spirit, Spoon said the NFT artwork is meant to make players feel like they are really gathering on MLB players.
Free and interactive
Although the current game is free, it does not offer users the same level of experience as Power Purchase customers. The player card starter pack will not contain any negotiable NFTs and will not be as beneficial to users trying to win fantasy leagues or get rewards. The MLB experience will feel more like a traditional computer game and will not require users to purchase NFTs to play.
This game is an exciting and interactive way to learn about baseball while learning important knowledge about the sport. It features authentic, user-driven teams and stadiums, complete with official FCS logos, jerseys and players.
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1.8 million players a month
Sorare reported a valuation of $ 4.3 billion in September last year thanks to a $ 680 million Series B financing round. As mentioned, the company now has 1.8 million monthly players for its football game and recorded $ 325 million in NFT trading volume in 2021. The company claims it is about to double that number this year.
As part of the MLB agreement, the major league of North American baseball and its teams will take advantage of Sorare’s private blockchain, which offers enhanced protection to prevent unauthorized changes and enable revisions. The deal is the company’s latest move in America, following a deal with Major League Soccer in March that brought the American league and its teams to the Sorare platform.
The introduction of a baseball game in major leagues gives Sorare an opportunity to appeal to a primarily American audience, albeit in a sport with global talent and fans outside of North America. As an opportunity to engage an American audience in the sport of baseball and a globally recognized brand, Major League Baseball’s opening day is broadcast every year on all continents except Antarctica. Spoon said:
We have a very global presence today, both among users and partners, but also among our players. We feel we can take the legacy from the software platform and execute it in a way that makes good sense for baseball.