Bottega Veneta stunned the fashion world last week by announcing that he was divorced from designer Daniel Lee. Lee had revived the Italian luxury leather department store known for its “understatement” in just over three years. The abrupt announcement made the fashion world wonder if Lee would choose other paths. And what about the future of the brand that has been a cornerstone of Kering’s pandemic success story? Shares in the conglomerate fell 2.5 percent immediately after the news of Lee’s departure, and another percentage point the next day. the family that owns Kering). (Also read: What’s behind Daniel Lee’s sudden departure from Bottega Veneta?)
Today, the brand announced Lee’s successor, Matthieu Blazy, who has served as Bottega’s design director since June 2020. “Matthieu Blazy is an extraordinarily talented individual whom I am proud and happy to entrust to the creative management of our luxury home,” said Bottega Veneta CEO Leo Rongone in a statement. “Bottega Veneta has always been synonymous with distinctive craftsmanship and creativity. Matthieu’s appointment will further strengthen the modern relevance of our brands and accelerate our growth while preserving the values that are at the heart of Bottega Veneta. “For Bottega, Lee was a” collaboration “; Blazy, on the other hand, is an employment relationship.
The choice of his successor also tells us more about the nature of Lee’s departure. When reading between the lines, it is clear that the departure had nothing to do with the brand’s performance or aesthetics. Behind all the hyped clothes and successful accessories, there was clearly something else. WWD published late Wednesday an article claiming Lee’s approach alienated colleagues and led to more operational departures. The economic success, however, suggests that the products themselves worked. And understandably, those in charge at Kering do not want much to change the aesthetics that have made the brand one of the hottest in fashion. The appointment of Blazy, who is well versed in Lee’s new Bottega – as Binkley pointed out on Twitter: “He knows the codes for Bottega and understands Lee’s additions” – suggests that the general direction will remain the same. Whether the brand will continue its eccentric marketing efforts – zines, techno-destination shows and, to the dismay of the fashion industry, no Instagram – is still unknown.
What fashion fans can look forward to is the public coronation of a fashion industry veteran with amazing credentials that is likely to bring even more Bottega glamor to the outfit. Blazy, who is a protégé of Raf Simons and designed for Calvin Klein when Simons ran the brand, has a reputation as a designer designer. His name first became prominent while working for Martin Margiela, in the years before John Galliano, although the house at the time had a policy of not naming designers. (Suzy Menkes broke as famous with tradition when she posted a picture of Blazy with Simons, identifying him as the designer of Margielas Artisanal label, which is the avant-garde house’s answer to couture). Bottega.
What does Lee’s future hold? There are already rumors that he will reunite with Phoebe Philo, who he worked for at Celine, on their newly launched fashion brand of the same name. Given the success he has had at Bottega, it is also rumored that it may be on the horizon to launch his own brand Daniel Lee.
Additional reports from Cam Wolf.
The article “Bottega Veneta Announces Its New Designer and He’s a Men’s Legend” by Rachel Tashjian is originally on GQ.com published.
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