bayern design starts the countdown to MCBW with the presentation of a brand new study

bavaria design

Munich (ots)

+++ Research shows: The economic relevance of design is high

+++ Only a few days until the start of the long design week on 14 May

+++ This year, MCBW is increasingly focusing on analog events

Just before the International Design Day (April 27), Bavaria invited design to the press conference “Design as an economic factor – a conversation about MUNICH CREATIVE BUSINESS WEEK 2022”. The basis was a study of the question of the economic relevance of design, where experienced personalities in the industry were questioned both quantitatively and qualitatively. The event took place on site at the Munich Press Club and via livestream. The next MCBW is already in the starting blocks – an eye-catcher and a highlight in 2022 is the swing installation in MCBW Public Space. It spectacularly picks up on this year’s main theme “Moving Horizons” and makes it a playful experience.

Munich Creative Business Week has always focused on designers and their contribution to society. But what impact do the creative people have with their work on economic events? In the run-up to MCBW 2022, the organizer commissioned Bavarian design a study. The leader of the study, Joachim Kobuss – lecturer, publicist and author – also examined the impact of the corona pandemic on Bavarian industry and collected intriguing results: The impact of the state of emergency on the business situation was less than feared. However, the picture is seriously blurred by the current war in Ukraine. Almost 60% of the companies surveyed employ designers. The remaining 40% is made up of self-employed people in the design industry and medium-sized companies without an internal design department. Only one tenth of the respondents offer design advice, although there is likely to be great potential for the design industry here. In addition, there are clear differences in the stated competencies, especially in relation to future-oriented development fields – a great opportunity for the Bavarian designers. Overall, the economic relevance of design is rated as high by 84% of respondents. Nadine Vicentini, organizer of MCBW and CEO of bayern design GmbH, and undersecretary Dr. Markus Eder from the Bavarian Ministry of State for Economic Affairs, Regional Development and Energy also contributed their perspective on the current situation. The study is available here.

MCBW 2022 – a preview of the program

Only 18 days until the official launch of MCBW. From 14 to 22 May, designers from all design disciplines will offer professionals and the interested public the opportunity to gain insight into the world of design and exchange ideas digitally or on site – at these events, among others.

Opened for a taste on 3.5. already MCBW Public Space on the southern meadow of Alte Pinakothek at Gabelsbergerstraße 33. There is a 38 meter long installation, a traverse that spans the lawn, with twelve swings inviting everyone to join. Designed by OHA (Office Heinzelmann Ayadi) exclusively for MCBW, it brings this year’s annual MOVING HORIZONS theme to life in a spectacular way. Rocking – a state that stands for the contrast between the horizon of the tension lines and one’s own location.

Also after this year’s MCBW annual theme, the 16.5. the speech format MCBW TALK & CONNECT meets the desire for emotionally and collaboratively designed models and working methods to be able to cope with necessary technical, sustainable or cultural changes. Francesca Bria (President of the Italian National Innovation Fund and member of the European Commission New European Bauhaus Roundtable at a high level), Wolf Lotter (author and journalist specializing in transformation and innovation), Sina Port (author, podcaster and brand strategist) and Ursula Tischner (CEO, econcept, Agency for Sustainable Design).

A highlight of the official MCBW start is the VanMoof x Kunstareal Munich tour on Atelierstraße 14. It starts on Saturday 14 May. During guided test rides on VanMoof e-bikes, visitors get to know one of the most exciting districts in Munich and one of the most impressive cultural districts in Europe – Kunstareal Munich – from a whole new perspective. Art and culture lovers and cycling fans will get something for their money on guided VanMoof test tours in collaboration with Kunstareal München.

The hybrid workshop for young professionals SCIENCE MOONSHOT from VEREIN INNOVATION 4.X takes place from Wednesday 18 May to Saturday 21 May in SPACES – MUNICH WERKSVIERTEL in Mühldorfstraße 8. The aim is to make the research team’s concentrated skills and knowledge available in an extraordinary project and to equip them with all entrepreneurial skills and requirements. And that in just 72 hours.

As part of an after-work, the exhibition ProGlove open studio by Workaround GmbH will be presented on Thursday 19 May at Rupert-Mayer-Str. 44 interesting prototypes and products related to the industrial Internet of Things. Industrial design, UX&UI and communication design meet here in an exemplary way.

The studio opening of FJORD Munich is also eagerly awaited. On Thursday 19 May, everyone can join in when the internationally recognized pioneer FJORD gives designers, researchers and creative technologists insight into the work and trends in industrial design at Balanstrasse 73.

The International Conference on Architecture, Urban Planning and Future Architecture Issues from Partner Plan A of the Munich Urban Colab on Freddie-Mercury-Straße 5 will take place on Thursday 19 May and Friday 20 May. With regard to the topic of “Dense City”, the specialists reflect on the density of mixed cities, which is often considered a basic requirement for achieving climate neutrality in the middle of this century.

About 170 events, about 100 presenters, 160 program partners and 40 registered design stores make this year’s MCBW at least as strong as it was before the Corona period. A number of digital and hybrid events are required to allow listeners outside Munich and Germany to attend. However, analogue events clearly dominate again this year, making the meetings and experiences even more impressive.

About MCBW

MUNICH CREATIVE BUSINESS WEEK is Germany’s largest design event and at the same time an international showcase for the Bavarian creative and design industry. MCBW is organized by bayern design GmbH and funded by the Bavarian Ministry of State for Economic Affairs, Regional Development and Energy and the city of Munich. BMW Group, Steelcase and Ströer significantly support MCBW as partners.

Pictures are available in the press area. MCBW can also be found on Facebook and Instagram.

Press contact:

bayern design gmbh
Luitpoldstr. 3 I 90402 Nuremberg In Germany
Phone: +49 911 24022-30 I Fax: +49 911 24022-39

press contact
Lena Brenninger I Engel & Zimmermann GmbH
Am Schlosspark 15 I 82131 Gauting near Munich In Germany
Phone: +49 89 89 3563 551

Original content by: bayern design, transmitted by news aktuell

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