Marketing: Gucci, McDonalds and Co .: These big brands are participating in the NFT trend | news

NFL and Bundesliga fans can look forward to NFTs

McDonald’s celebrates the return of McRib with NFTs

Gucci donates the NFT auction proceeds

NFTs in the areas of pop culture and sports

NFTs have also long since arrived in the sport. For example, the French startup Sorare offers trading cards as NFTs showing various football players from around the world. The company has also been collaborating with the Bundesliga since October 2021, which is why fans can now also receive Bundesliga trading cards via the platform.


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Football fans were recently able to receive NFTs, according to an NFL press release. Between Thanksgiving and the end of the 2021 season, fans could earn “commemorative tickets” in the form of NFTs by participating in select NFL games, for free. But not only sports fans can look forward to NFTs. Music lovers can also enjoy the new hype investment. Since January 11, rapper Nas in collaboration with the company Royal has offered the streaming license for two of his songs in the form of NFTs, thanks to which the owners share in the streaming revenue. But all available NFTs are now sold out.

McDonalds, Coca-Cola and Co.

NFTs are also popular in addition to the entertainment industry. Various large, global companies are taking part in the NFT trend – including the fast food chain McDonalds for example. With the return of the limited edition McRib last November, the fast food restaurant released a limited number of NFTs featuring McRib. With the so-called MCNFT, the burger’s temporary return and its 40th anniversary must be celebrated, the company explains in a press release. However, the collection of the ten individual McRib NFTs was only possible for those who retweeted the brand’s opinion. More than 21,000 people did so within hours and nearly 93,000 by early 2022, according to the Business Chief.

Another fast food chain that has jumped on the NFT bandwagon is Taco Bell. The company auctioned 25 NFT GIFs in March 2021. Owners also received a $ 500 gift card with each of the NFTs, the Business Chief said. The aim of the NFT campaign was, on the one hand, to increase awareness of the company’s own brand and, on the other hand, to support a good cause. All proceeds from the auctions went to the Live Mas Scholarship, which supports the education of young people.

Apart from fast food chains, other food industry companies also offer NFTs. These include, for example, the beverage manufacturers Coca-Cola and PepsiCo. While PepsiCo gave away more than 1,800 NFTs with different themes in December, Coca-Cola released a series of NFTs to celebrate Friendship Day around July last year. The NFT auction raised a total of $ 575,883, which went to Special Olympics International, according to the press release.

Fashion brand NFTs

In June last year, the Italian fashion brand Gucci auctioned an NFT in video form, which was inspired by the Fall / Winter 2021 collection. Auction house Christies described the NFT as a mix of “dreamy landscape and exuberant energy”. In total, NFT raised $ 25,000 from the auction, according to the auction site. All money was then donated to UNICEF USA in support of the COVAX initiative.

Last year, the sunglasses brand RayBan also auctioned off an NFT with the motif of its own brand’s iconic aviator sunglasses. This is stated in a press release from Luxotica. The digital collector’s item was designed by German artist Oliver Latta. It was then auctioned on OpenSea with all proceeds donated to the Italian Art Trust.

Last November, the company gave Reebok sports footwear and clothing for free a number of NFTs away to its customers. This was to encourage the launch of new sneakers developed in collaboration with musician A $ AP Nast, according to a press release. The 300 distributed NFTs are said to have a total value of 260,000 US dollars, explains “CMO”.

E. Schmal / Redaktion

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