New special exhibition: 50 years with Porsche Design

911 S 2.4 Targa, 911 Edition 50 years with Porsche Design, special exhibition 50 years with Porsche Design, Porsche Museum, 2022, Porsche AG




From today, the Porsche Museum celebrates the 50th anniversary of the brand with a special exhibition: Until July 10, 2022, visitors can immerse themselves in the most important, interesting and unusual products as well as the history of the origins of Porsche Design.


Together with his brother Hans-Peter, Ferdinand Alexander Porsche, son of Ferry Porsche, founded Porsche Design in Stuttgart in 1972. Porsche Design has long been an internationally recognized lifestyle brand, known for functional and durable products with purist aesthetics. In addition to the presentation of FA Porsche’s life’s work, his design philosophy and his high creative influence, various exhibitions from five decades of Porsche Design will also be on display.

Chronograph I, a milestone in watchmaking, symbolizes the birth of Porsche Design. Two different versions of the legendary watch are therefore presented at the center of the special exhibition: Chronograph 1 – 1972 Limited Edition and Chronograph 1 – 911 Edition 50 Porsche Design.

Chronograph 1 - 1972 Limited Edition, special exhibition 50 years with Porsche Design, Porsche Museum, 2022, Porsche AG




Chronograph 1 - 911 Edition 50 years with Porsche Design, special exhibition 50 years with Porsche Design, Porsche Museum, 2022, Porsche AG




Other classics from Porsche Design can be experienced digitally and interactively, some of which have received several awards for form and function: The exhibitions include the P`8478 aviator glasses, the P`9521 mobile phone, the P`3613 whistle and the Monobloc Actuator watch series with fully integrated chronograph pushers .

Pipe P`3613, special exhibition 50 years with Porsche Design, Porsche Museum, 2022, Porsche AG




whistle P`3613

Aviator glasses P`8478, special exhibition 50 years with Porsche Design, Porsche Museum, 2022, Porsche AG




Aviator glasses P`8478

Monobloc actuator clock, 911 S 2.4 Targa, special exhibition 50 years with Porsche Design, Porsche Museum, 2022, Porsche AG




Monobloc Actuator ur

Part of the anniversary exhibition are also style-defining vehicles that FA Porsche has created or also comes from his private collection: Among them is the 904 Carrera GTS, which he himself once described as his masterpiece. A 911 (993) Speedster from his property will be on display. 911 S 2.4 Targa from Porsche Design’s founding year 1972, restored by the Porsche Classic department as part of the special request program, and the new edition model “Porsche 911 Edition 50 Years of Porsche Design” is also part of the vehicle exhibition.

911 Edition 50 year old Porsche Design

This version, limited to 750 units, is reminiscent of the design icons of Ferdinand Alexander (FA) Porsche in several equipment details.

The exclusive special model is limited to 750 units, and its numerous equipment details are reminiscent of the design icons from the FA Porsche. In addition to the exterior color in non-metallic black, the references include the middle sections of the seats covered with Sport-Tex in a classic checkered pattern and the red second hand from the Porsche Design Subsecond watch in the standard Sport Chrono Package.

About Porsche Design

“Good design must be honest,” Professor Ferdinand Alexander Porsche always emphasized. He designed the legendary Porsche 911 and founded the design studio in 1972. CEO Roland Heiler and his team still follow his philosophy today. Using authentic materials, they design well-thought-out, functional and durable products with a purist aesthetic. As the in-house design team of the brand “Porsche Design” inspires the designers with high quality products such as watches, sunglasses, luggage and leather goods.

With locations in Zell am See, Berlin and Ludwigsburg, Los Angeles and Shanghai, the design office also offers its work to international clients. How to create first-class consumer goods, household appliances and industrial products – for example in collaboration with Elan, KEF, LaCie, Morita or Panasonic. The choice of material plays a crucial role in Studio FA Porsche’s products. Titanium and carbon often make them life companions and also provide new, unexpected features. Through the combination of traditional, honest design approaches and ambitious innovations, the products become real luxury goods.

The Porsche Museum is open Tuesday through Sunday from 9 a.m. to 6 p.m. The current hygiene regulations for the Porsche Museum are available on the website: www.porsche.de/Museum.

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