A journey into the world of crypto art

One colorful poster follows the next along the Köpenicker Strasse in Berlin. “Bright Moments presents NFT Art Berlin” is written in block letters above the artwork, which is reduced to a few pixels. Including some names like Boreta, Holger Lippmann and Tom Sachs.

NFT Art Berlin has enchanted its visitors for a week now. We were there and take you behind the scenes at the largest crypto art exhibition in Germany to date.

Synthesis of art and electronic music

The website already shows what questions the organizers Bright moment wants to respond with the exhibition:

What drives this new technology? Is it the culture? Is it the community that is formed around it? Or is it capitalism?

Bright Moments website

Already at the entrance to the former Berlin CHP plant, it is clear that this is a trendy event: Young people dressed in skirts stand in front of the entrance and smoke, drink and chat enthusiastically about the latest blockchain technologies and trends in crypto art. Electronic music is playing inside the huge hall, screens are flashing everywhere, and at first you do not even know where to look.

The exhibition extends over three floors. There would have been room for 18 floors in the power plant, so high to the ceiling is there. In the lower part of the building, more than 50 high-resolution screens are suspended in the cogeneration plant’s innumerable reinforced concrete beams. The screens abound with fable creatures from distant galaxies and abstract shapes that are constantly intertwined. Each of these NFT works of art has already been extracted and an owner is registered on the blockchain. Experts from Bright Moments have curated these contemporary works of art especially for the exhibition in the capital.

Bright Moments NFT Collection

The collection of organizer Bright Moments from Los Angles is also located on the ground floor. A major advantage of digital art is that the expensive works do not have to be laboriously transported. They can be easily displayed on any screen worldwide. The most expensive works of art on physical products, such as canvases, are usually packed in airtight and dark packaging due to their age and perishability.

The American Art House opened its first gallery in Los Angeles last April
Angles. It all started with three screens on an unpainted wall. The group around the young company organized itself with the help of a DAO (Decentralized Autonomous Organization). “No one expected such success in such a short time,” said Jonas Goldstein, co-founder of the company. Today, Bright Moments can still happily display their artwork in front of bare walls. Only these walls are now meters high and part of the most breathtaking places in the world. Via Venice Beach (Los Angles) the startup went to New York, then to Berlin, then to London. Goldstein tells us that metropolises like Seoul, Hong Kong and Tokyo are also planned.

Exclusive NFT club

One of the reasons for its success is that the company’s NFTs are also the access ticket to the community (DAO). For example, the 1,000 community members from New York – they are called CryptoNewyYorker within the scene – have the right to mine one of the 300 CryptoBerliners that the company issues. A lot of money flows into the company. “We’re investing the money from the sale here,” Goldstein explained, pointing to the oversized NFT Art Berlin poster at the entrance to the power plant. “We’re not putting it in our pocket,” he said confidently.

Another 300 CryptoBerliner NFTs are simply given away. So you want to open it up already very exclusive art community for other people. Someone who has not yet had contact with the subject thinks twice about whether he should Golden Token Berlin buyer. Only the purchase of this token, which currently costs around 1 Ether, equivalent to around € 2,800, entitles you to purchase an NFT from the Berlin Collection or a CryptoBerliner. The purchase is only possible on site at NFT Art in Berlin. Owning one of these NFTs again means inclusion in the DAO community. Within this community you enjoy some exclusive benefits and can purchase additional CryptoCitizens – ie. NFTs from other cities.

CryptoBerliner
CryptoBerliner. Source: BTC-ECHO / Jonas Opperman

Live embossing of an NFT

A special part of NFT Art Berlin is Live Minting. Holders of a Golden Token can meet and exchange ideas with the exhibiting artists in a private space. Here the token is redeemed and the code for the NFT artwork is generated in front of the visitors. At that time, however, the visitor has not yet seen their purchased NFT artwork. To do this, he must leave the VIP room and step into a beam of light on the third floor of the exhibition.

NFT Art Berlin
NFT Art Berlin. Source: BTC-ECHO / Jonas Opperman

Upon entering the area, the NFT artwork will be displayed for the first time on the giant screen in the main hall. Electronic music by the artist plays in the background boreta. Each CryptoBerliner is linked to a musical loop that is also unique and generated on the spot by code – a successful fusion of the digital and the real world.

Tokenized music

At a quarter to ten, all the screens on the ground floor suddenly go black. Shortly afterwards, the Bright Moments logo appears. People are moving up the stairs to the third floor, which is now open not only to Golden Token holders, but to everyone. They gather in front of the big screen in the main hall. A countdown begins. For the next 30 minutes, a white animated bar rotates on the screen in front of about 1,000 spectators. The focus should be on the music. The work is presented here Einstein on the beach as NFT.

Techno and CryptoBerliners

Afterwards, all CryptoBerliners extracted during the evening will once again be presented with their unique music loop. Here and there a group of young people cheer when their CryptoBerliner appears on the screen. Crazy how happy you can be over a pixelated 3000 euro image. But the euphoria is not just about getting the picture, it’s the feeling of being part of the Bright Moments community.

The evening is coming to an end. The NFT community dances, drinks and talks animatedly. A Detroit DJ keeps the audience pumping techno until well into the night.

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